Privacy Policy of SDG Group

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Direct Email Marketing (DEM)

        Personal Data: email address; first name; last name

      • Direct marketing via SMS

        Personal Data: first name; last name; phone number

      • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Facebook Lookalike Audience

        Personal Data: Trackers; Usage Data

      • LinkedIn conversion tracking (LinkedIn Insight Tag)

        Personal Data: device information; Trackers; Usage Data

      • TikTok conversion tracking

        Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • Google Analytics with anonymised IP, HubSpot Analytics, Meta Events Manager, Google Analytics and Matomo

        Personal Data: Trackers; Usage Data

    • Backup saving and management

      • Backup on Dropbox

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Collection of privacy-related preferences

      • iubenda Consent Solution

        Personal Data: Data communicated while using the service; Trackers

      • iubenda Cookie Solution

        Personal Data: Trackers

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: email address

      • Contact form

        Personal Data: email address; first name; last name; phone number

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Trackers; Usage Data

    • Displaying content from external platforms

      • JWPlayer widget, YouTube video widget, Google Fonts and Font Awesome

        Personal Data: Trackers; Usage Data

      • YouTube video widget (Privacy Enhanced Mode)

        Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

      • Adobe Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

      • SiteGround Hosting

        Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • AddToAny

        Personal Data: Trackers; Usage Data

    • Managing contacts and sending messages

      • HubSpot Email

        Personal Data: email address; Usage Data

    • Managing data collection and online surveys

      • Data provided via online forms, managed directly

        Personal Data: answers to questions; billing address; city; company name; contact info; country; date of birth; email address; first name; gender; language; last name; name; phone number; physical address; profession; profile picture; social media accounts ; Trackers; Usage Data; user content; workplace

    • Remarketing and behavioural targeting

      • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

        Personal Data: Trackers; Usage Data

      • Facebook Custom Audience

        Personal Data: email address; Trackers

      • TikTok Remarketing

        Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers; Usage Data

    • User database management

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Equal protection of User Data

      This Website shares User Data only with third parties carefully selected to ensure that they provide the same or equal protection of User Data as stated in this privacy policy and requested by applicable data protection laws. Further information on data processing and privacy practices by third parties can be found in their respective privacy policies.

Contact information

    • Owner and Data Controller

      SDG Consulting Italia Spa

      Owner contact email: privacy.it@sdggroup.com