Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics, Facebook Ads conversion tracking (Facebook pixel), StatCounter, Wordpress Stats and Google Analytics with anonymized IP

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Commercial affiliation

    • Amazon Affiliation

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: address; email address; first name; last name; phone number; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: email address; first name; last name; phone number; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Content commenting

    • Comment system managed directly

      Personal Data: email address; first name; last name

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Data transfer outside of the UK

    • Data transfer abroad based on standard contractual clauses (UK) and Data transfers according to a UK adequacy regulation

      Personal Data: various types of Data

  • Data transfer outside the EU

    • Data transfer abroad based on standard contractual clauses, Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield, Data transfer to countries that guarantee European standards, Other legal basis for Data transfer abroad and Data transfer abroad based on consent

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Instagram widget

      Personal Data: Cookies; Usage Data

    • Google Fonts, Fonts.com Web Fonts and MyFonts

      Personal Data: Tracker; Usage Data

    • Gravatar

      Personal Data: email address; Usage Data

    • Adobe Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling payments

    • Stripe

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • SiteGround Hosting

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Tracker

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, LinkedIn button and social widgets, Google+ +1 button and social widgets, Pinterest “Pin it” button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: email address; first name

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Facebook Custom Audience

      Personal Data: email address; Tracker

    • Facebook Remarketing

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • iubenda Consent Solution localStorage

    iubenda ConS JS library localStorage (IUB_DATA) temporarily stores pending data in a storage space internal to the User's browser (localStorage) until it's received by the API, then it is deleted.

  • iubenda Cookie Solution (consent Cookie)

    iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

  • iubenda Cookie Solution (remote consent Cookie)

    Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.

Contact information

• • Owner and Data Controller

    Mary Cushen
    Part of AMPH Consulting Limited
    Company Number 12214742
    Registered in England and Wales
    Registered Address:
    3 Pershore Road
    Evesham
    WR11 2LT

    Owner contact email: admin@marycushen.com