Privacy Policy of SuperSonic POS

This Application collects some Personal Data from its Users.


Users may be subject to different protection standards and broader standards may therefore apply to some. Users can contact the Owner, to learn more about such standards.

This document contains a section dedicated to Users in the European Union and their privacy rights.

This document contains a section dedicated to Users in the United States and their privacy rights.


This document can be printed for reference by using the print command in the settings of any browser.

Policy summary

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

        Personal Data: Trackers; Usage Data

    • Analytics

      • Google Analytics (Universal Analytics), Amplitude Analytics, Analytics collected directly and HubSpot Analytics

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: number of Users; session statistics; Trackers; Usage Data

      • YouTube Analytics and Reporting API

        Personal Data: Data communicated in order to use the Service; device information; Trackers; Usage Data

    • Beta Testing

      • TestFlight

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Building and running this Application

      • WordPress (self-hosted)

        Personal Data: Usage Data

    • Connecting Data

      • Zapier

        Personal Data: device information; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: city; company name; email address; first name; last name; phone number; physical address; state; ZIP/Postal code

      • Phone contact

        Personal Data: phone number

      • Mailing list or newsletter

        Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

    • Content commenting

      • Disqus and Disqus with advertising enabled

        Personal Data: Data communicated while using the service; Trackers; Usage Data

      • Comment system managed directly and Facebook Comments

        Personal Data: Trackers; Usage Data

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Trackers; Usage Data

    • Data transfer outside the EU

      • Data transfer abroad based on standard contractual clauses and Other legal basis for Data transfer abroad

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Google Fonts, Font Awesome and Wistia widget

        Personal Data: Trackers; Usage Data

      • YouTube IFrame Player

        Personal Data: device information; Trackers; Usage Data

    • Handling payments

      • Stripe and PayPal

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS), Google App Engine and Google Cloud Storage

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • Sentry

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Hotjar Recruit User Testers

        Personal Data: Trackers; Usage Data; various types of Data

      • Mailchimp widget

        Personal Data: email address; first name; last name; phone number; Trackers; Usage Data

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets

        Personal Data: Trackers; Usage Data

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: Data communicated while using the service; Trackers; Usage Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Trackers; Usage Data; various types of Data

    • Managing contacts and sending messages

      • Twilio

        Personal Data: phone number

      • Mailchimp

        Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data; username; various types of Data

      • HubSpot Email

        Personal Data: email address; Trackers; Usage Data

    • Managing landing and invitation pages

      • Mailchimp Landing Page

        Personal Data: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; Trackers; Usage Data

    • Registration and authentication

      • Direct registration

        Personal Data: billing address; city; company name; country; data relating to the point of sale; date of birth; email address; first name; last name; password; phone number; physical address; profile picture; shipping address; state; Tax ID; username; ZIP/Postal code

    • Remarketing and behavioral targeting

      • Facebook Remarketing and Google Ads Remarketing

        Personal Data: Trackers; Usage Data

      • Facebook Custom Audience

        Personal Data: email address; Trackers

    • Spam and bots protection

      • Google reCAPTCHA

        Personal Data: Trackers; Usage Data

    • Tag management

      • Google Tag Manager

        Personal Data: Usage Data

      • Segment

        Personal Data: Trackers; Usage Data

    • User database management

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • Intercom

        Personal Data: email address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: email address; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

    • Unique device identification

      This Application may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

    • The Service is not directed to children under the age of 13

      Users declare themselves to be adult according to their applicable legislation. Minors may use this Application only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Application.

    • Push notifications

      This Application may send push notifications to the User.

    • Personal Data collected through sources other than the User

      The Owner of this Application may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Application may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Application adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Application, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing.

      To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • User identification via a universally unique identifier (UUID)

      This Application may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

    • localStorage

      localStorage allows this Application to store and access data right in the User's browser with no expiration date.

    • Browser Fingerprinting

      Browser Fingerprinting creates an identifier based on a device's unique combination of characteristics (e.g. IP address, HTTP header, browser properties etc.), that allows to distinguish the User from other Users, thereby enabling to track the User's browsing behavior across the web. Browser Fingerprinting does not have an expiration date and cannot be deleted.

    • “Do Not Track”

      Because there is no legal or industry consensus yet on how “Do Not Track” signals should be recognized or honored, this Application does not support “Do Not Track” requests at this time. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

    • We do not collect Personal Information about California consumers below the age of 16

      We do not knowingly collect Personal Information of California consumers who are below the age of 16 nor do we Sell or Share it.

    • Rights for registered California Users under the age of 18

      California's "Online Eraser" law, part of California's Business and Professions Code Sections 22580-22582, requires operators of certain websites and online services targeting minors to allow registered Users who are under the age of 18 and residents of California to request removal of content they post.

      If a registered User fits that description and posted content on this Application, they may request removal of such content by contacting the Owner or its privacy policy coordinator at the contact details provided in this document.

      In response to this request, the Owner may make content posted by the registered User invisible to other registered Users and the public (rather than deleting it entirely), in which case the content may remain on the Owner's servers. It may also be publicly available elsewhere if a third party copied and reposted this content.

Contact information

    • Owner and Data Controller

      MSYM Investments LLC D.B.A. Petro Outlet, SuperSonic POS, SuperSonic Pay
      5850 W Cypress St, Ste A, Tampa FL 33607

      Owner contact email: privacy@petrooutlet.com

Full policy

Owner and Data Controller

MSYM Investments LLC D.B.A. Petro Outlet, SuperSonic POS, SuperSonic Pay
5850 W Cypress St, Ste A, Tampa FL 33607

Owner contact email: privacy@petrooutlet.com

Types of Data collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Trackers; Usage Data; first name; last name; phone number; company name; physical address; state; email address; ZIP/Postal code; city; date of birth; username; password; Tax ID; country; billing address; shipping address; data relating to the point of sale; profile picture; various types of Data; Data communicated while using the service; gender; profession; county; website; number of Users; session statistics; device information; Data communicated in order to use the Service.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application.
Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document.

Users are responsible for any third-party Personal Data obtained, published or shared through this Application.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Analytics, Tag management, Handling payments, Beta Testing, Contacting the User, Content performance and features testing (A/B testing), User database management, Spam and bots protection, Registration and authentication, Managing contacts and sending messages, Infrastructure monitoring, Hosting and backend infrastructure, Interaction with online survey platforms, Interaction with data collection platforms and other third parties, Advertising, Heat mapping and session recording, Remarketing and behavioral targeting, Interaction with live chat platforms, Managing landing and invitation pages, Interaction with external social networks and platforms, Connecting Data, Content commenting, Displaying content from external platforms, Data transfer outside the EU and Building and running this Application.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

  • Advertising

    This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Application, possibly based on User interests.
    This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
    Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application.
    For more information, please check the privacy policies of the relevant services.
    Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.

    Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)

    Hotjar is an analytics service provided by Hotjar Ltd.
    Hotjar honors generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: Malta – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)

    Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Google Ads conversion tracking (Google LLC)

    Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this Application.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Analytics

    The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

    Google Analytics (Universal Analytics) (Google LLC)

    Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in the United States

    Amplitude Analytics (Amplitude Inc.)

    Amplitude Analytics is an analytics service provided by Amplitude Inc.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Analytics collected directly

    This Application uses an internal analytics system that does not involve third parties.

    Personal Data processed: Trackers; Usage Data.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    HubSpot Analytics ( HubSpot, Inc.)

    HubSpot Analytics is an analytics service provided by HubSpot, Inc.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out .

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    Google Analytics 4 (Google LLC)

    Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

    In order to understand Google's use of Data, consult their partner policy and their Business Data page.

    Personal Data processed: number of Users; session statistics; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    YouTube Analytics and Reporting API (Google LLC)

    YouTube Analytics and Reporting API is a video content analytics service provided by Google LLC.

    Through this Service, this Application may collect Data directly or indirectly on or from Users’ devices, including by making use of trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.

    Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.

    Personal Data processed: Data communicated in order to use the Service; device information; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  • Beta Testing

    This type of service makes it possible to manage User access to this Application, or parts of it, for the purpose of testing a certain feature or the entire Application.
    The service provider may automatically collect data related to crashes and statistics related to the User's use of this Application in a personally identifiable form.

    TestFlight (Apple Inc.)

    TestFlight is a beta testing service provided by Apple Inc.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    • a Sale in California
  • Building and running this Application

    Key components of this Application are built and run directly by the Owner by making use of the software listed below.

    WordPress (self-hosted) (this Application)

    This Application is built and run by the Owner via a CMS software (Content Management System) called WordPress.

    Personal Data processed: Usage Data.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  • Connecting Data

    This type of service allows the Owner to connect Data with third-party services disclosed within this privacy policy.
    This results in Data flowing through these services, potentially causing the retention of this Data.

    Zapier (Zapier, Inc.)

    Zapier is a workflow automation service provided by Zapier, Inc. that automates the movement of Data between (third-party) services.

    Personal Data processed: device information; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  • Contacting the User

    Contact form (this Application)

    By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

    Personal Data processed: city; company name; email address; first name; last name; phone number; physical address; state; ZIP/Postal code.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information.

    This processing constitutes:

    Phone contact

    Users that provided their phone number might be contacted for commercial or promotional purposes related to this Application, as well as for fulfilling support requests.

    Personal Data processed: phone number.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    Mailing list or newsletter

    By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.

    Personal Data processed: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information; employment related information.

    This processing constitutes:

    • a Sale in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana
  • Content commenting

    Content commenting services allow Users to make and publish their comments on the contents of this Application.
    Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
    If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

    Disqus (Disqus)

    Disqus is a hosted discussion board solution provided by Disqus that enables this Application to add a commenting feature to any content.

    Personal Data processed: Data communicated while using the service; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    Comment system managed directly

    This Application has its own internal content comment system.

    Personal Data processed: Trackers; Usage Data.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    Facebook Comments (Meta Platforms, Inc.)

    Facebook Comments is a content commenting service provided by Meta Platforms, Inc. enabling the User to leave comments and share them on the Facebook platform.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    Disqus with advertising enabled (Disqus)

    Disqus with advertising enabled is a hosted discussion board solution provided by Disqus that enables this Application to add a commenting feature to any content. Disqus and its third-party partners use Trackers in order to serve Users personalized ads. Users can opt out of such use of Trackers by visiting this opt-out page.

    Personal Data processed: Data communicated while using the service; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  • Content performance and features testing (A/B testing)

    The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Application.

    Google Optimize (Google LLC)

    Google Optimize is an A/B testing service provided by Google LLC ("Google").

    Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Displaying content from external platforms

    This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction.
    This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

    Google Fonts (Google LLC)

    Google Fonts is a typeface visualization service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    Font Awesome (Fonticons, Inc. )

    Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    YouTube IFrame Player (Google LLC)

    YouTube IFrame Player is a video content visualization service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.

    Through this Service, this Application may collect Data directly or indirectly on or from Users’ devices, including by making use of trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.

    Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.

    Personal Data processed: device information; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    Wistia widget (Wistia, Inc.)

    Wistia is a video content visualization service provided by Wistia, Inc. that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  • Handling payments

    Unless otherwise specified, this Application processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. This Application isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.

    Stripe (Stripe, Inc.)

    Stripe is a payment service provided by Stripe Inc.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    PayPal (PayPal Inc.)

    PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: See the PayPal privacy policy – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    • a Sale in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana
  • Heat mapping and session recording

    Heat mapping services are used to display the areas of this Application that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
    Some of these services may record sessions and make them available for later visual playback.

    Hotjar Heat Maps & Recordings (Hotjar Ltd.)

    Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.
    Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

    Personal Data processed: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service.

    Place of processing: Malta – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Hosting and backend infrastructure

    This type of service has the purpose of hosting Data and files that enable this Application to run and be distributed or to provide a ready-made infrastructure to run specific features or parts of this Application.

    Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

    Amazon Web Services (AWS) (Amazon Web Services, Inc.)

    Amazon Web Services (AWS) is a hosting and backend service provided by Amazon Web Services, Inc.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    Google App Engine (Google LLC)

    Google App Engine is a hosting service provided by Google LLC.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    Google Cloud Storage (Google LLC)

    Google Cloud Storage is a hosting service provided by Google LLC.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

  • Infrastructure monitoring

    This type of service allows this Application to monitor the use and behavior of its components so its performance, operation, maintenance and troubleshooting can be improved.
    Which Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function is to filter the activities of this Application.

    Sentry (Functional Software, Inc. )

    Sentry is a monitoring service provided by Functional Software, Inc. .

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

  • Interaction with data collection platforms and other third parties

    This type of service allows Users to interact with data collection platforms or other services directly from the pages of this Application for the purpose of saving and reusing data.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

    Hotjar Recruit User Testers (Hotjar Ltd.)

    The Hotjar Recruit User Testers widget is a service for interacting with the Hotjar data collection platform provided by Hotjar Ltd.
    Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

    Personal Data processed: Trackers; Usage Data; various types of Data.

    Place of processing: Malta – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Mailchimp widget (Intuit Inc.)

    The Mailchimp widget is a service for interacting with the Mailchimp email address management and message sending service provided by Intuit Inc.

    Personal Data processed: email address; first name; last name; phone number; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California
  • Interaction with external social networks and platforms

    This type of service allows interaction with social networks or other external platforms directly from the pages of this Application.
    The interaction and information obtained through this Application are always subject to the User’s privacy settings for each social network.
    This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
    It is recommended to log out from the respective services in order to make sure that the processed data on this Application isn’t being connected back to the User’s profile.

    Facebook Like button and social widgets (Meta Platforms, Inc.)

    The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in the United States
  • Interaction with live chat platforms

    This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Application, in order to contact and be contacted by this Application‘s support service.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

    Facebook Messenger Customer Chat (Meta Platforms, Inc.)

    The Facebook Messenger Customer Chat is a service for interacting with the Facebook Messenger live chat platform provided by Facebook, Inc.

    Personal Data processed: Data communicated while using the service; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Interaction with online survey platforms

    This type of service allows Users to interact with third-party online survey platforms directly from the pages of this Application.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

    Hotjar Poll & Survey widgets (Hotjar Ltd.)

    The Hotjar Poll & Survey widgets are services that enable interaction with the Hotjar platform provided by Hotjar Ltd.
    Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

    Personal Data processed: Trackers; Usage Data; various types of Data.

    Place of processing: Malta – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Managing contacts and sending messages

    This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
    These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

    Twilio (Twilio, Inc.)

    Twilio is a phone numbers management and communication service provided by Twilio, Inc.

    Personal Data processed: phone number.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Mailchimp (Intuit Inc.)

    Mailchimp is an email address management and message sending service provided by Intuit Inc.

    Personal Data processed: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; Trackers; Usage Data; username; various types of Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in the United States
    • a Sharing in California

    HubSpot Email ( HubSpot, Inc.)

    HubSpot Email is an email address management and message sending service provided by HubSpot, Inc.

    Personal Data processed: email address; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

  • Managing landing and invitation pages

    This type of service helps with building and managing landing and invitation pages, i.e., pages for presenting a product or service, where you may add your contact information such as an email address.
    Managing these pages means that these services will handle the Personal Data collected through the pages, including Usage Data.

    Mailchimp Landing Page (Intuit Inc.)

    Mailchimp Landing Page is a landing page management service provided by Intuit Inc, that allows this Application to collect the email addresses of Users interested in its service.
    Mailchimp Landing Page allows the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of the created landing pages.

    Personal Data processed: company name; country; date of birth; email address; first name; gender; last name; phone number; physical address; profession; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information; employment related information.

    This processing constitutes:

    • a Sale in California
  • Registration and authentication

    By registering or authenticating, Users allow this Application to identify them and give them access to dedicated services.
    Depending on what is described below, third parties may provide registration and authentication services. In this case, this Application will be able to access some Data, stored by these third-party services, for registration or identification purposes.
    Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

    Direct registration

    The User registers by filling out the registration form and providing the Personal Data directly to this Application.

    Personal Data processed: billing address; city; company name; country; data relating to the point of sale; date of birth; email address; first name; last name; password; phone number; physical address; profile picture; shipping address; state; Tax ID; username; ZIP/Postal code.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; audio, electronic, visual, thermal, olfactory, or similar information.

    This processing constitutes:

  • Remarketing and behavioral targeting

    This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User.
    This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
    Some services offer a remarketing option based on email address lists.
    Services of this kind usually allow Users to opt out of such tracking. Users may learn how to opt out of interest-based advertising more generally by visiting the relevant opt-out section in this document.

    Facebook Remarketing (Meta Platforms, Inc.)

    Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Google Ads Remarketing (Google LLC)

    Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie.

    Users can opt out of Google's use of cookies for ads personalization by visiting Google's Ads Settings.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Facebook Custom Audience (Meta Platforms, Inc.)

    Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

    Personal Data processed: email address; Trackers.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California
  • Spam and bots protection

    This type of service analyzes the traffic of this Application, potentially containing Users' Personal Data, with the purpose of filtering it from unwanted parts of traffic, messages and content that are recognized as spam or protecting it from malicious bots activities.

    Google reCAPTCHA (Google LLC)

    Google reCAPTCHA is a SPAM protection service provided by Google LLC.
    The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

  • Tag management

    This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion.
    This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

    Google Tag Manager (Google LLC)

    Google Tag Manager is a tag management service provided by Google LLC.

    Personal Data processed: Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Segment (Twilio, Inc.)

    Segment is a tag management service provided by Segment.io, Inc.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • User database management

    This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Application, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving this Application.
    Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Application.

    HubSpot CRM ( HubSpot, Inc.)

    HubSpot CRM is a User database management service provided by HubSpot, Inc.

    Personal Data processed: email address; phone number; various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    • a Sale in California

    Intercom (Intercom Inc.)

    Intercom is a User database management service provided by Intercom Inc. Intercom can also be used as a medium for communications, either through email, or through messages within this Application.

    Personal Data processed: email address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    HubSpot Lead Management ( HubSpot, Inc.)

    HubSpot Lead Management is a User database management service provided by HubSpot, Inc.

    Personal Data processed: email address; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

  • Unique device identification

    This Application may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

  • The Service is not directed to children under the age of 13

    Users declare themselves to be adult according to their applicable legislation. Minors may use this Application only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Application.

  • Push notifications

    This Application may send push notifications to the User.

  • Personal Data collected through sources other than the User

    The Owner of this Application may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Application may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Application adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Application, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

  • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • User identification via a universally unique identifier (UUID)

    This Application may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

  • localStorage

    localStorage allows this Application to store and access data right in the User's browser with no expiration date.

  • Browser Fingerprinting

    Browser Fingerprinting creates an identifier based on a device's unique combination of characteristics (e.g. IP address, HTTP header, browser properties etc.), that allows to distinguish the User from other Users, thereby enabling to track the User's browsing behavior across the web. Browser Fingerprinting does not have an expiration date and cannot be deleted.

  • “Do Not Track”

    Because there is no legal or industry consensus yet on how “Do Not Track” signals should be recognized or honored, this Application does not support “Do Not Track” requests at this time. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

  • Rights for registered California Users under the age of 18

    California's "Online Eraser" law, part of California's Business and Professions Code Sections 22580-22582, requires operators of certain websites and online services targeting minors to allow registered Users who are under the age of 18 and residents of California to request removal of content they post.

    If a registered User fits that description and posted content on this Application, they may request removal of such content by contacting the Owner or its privacy policy coordinator at the contact details provided in this document.

    In response to this request, the Owner may make content posted by the registered User invisible to other registered Users and the public (rather than deleting it entirely), in which case the content may remain on the Owner's servers. It may also be publicly available elsewhere if a third party copied and reposted this content.

Further Information for Users in the European Union

This section applies to all Users in the European Union, according to the General Data Protection Regulation (the “GDPR”), and, for such Users, supersedes any other possibly divergent or conflicting information contained in the privacy policy. Further details regarding the categories of Data processed, the purposes of processing, the categories of recipients of the Personal Data, if any, and further information about Personal Data can be found in the section titled “Detailed information on the processing of Personal Data” within this document.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes.
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Further information about retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.

Transfer of Personal Data outside of the European Union

Data transfer abroad based on standard contractual clauses

If this is the condition for Data transfer, the transfer of Personal Data from the EU to third countries is carried out by the Owner according to “standard contractual clauses” provided by the European Commission. This means that Data recipients have committed to process Personal Data in compliance with the data protection standards set forth by EU data protection legislation. For further information, Users are requested to contact the Owner through the contact details provided in the present document.

Other legal basis for Data transfer abroad

If no other condition for Data transfer applies, Personal Data shall be transferred from the EU to third countries only if at least one of the following is met:

the transfer is necessary for the performance of a contract between the User and the Owner or of pre-contractual measures taken at the User’s request; the transfer is necessary for the conclusion or performance of a contract concluded in the interest of the User between the Owner and another natural or legal person; the transfer is necessary for important reasons of public interest; the transfer is necessary for establishment, exercise or defence of legal claims; the transfer is necessary in order to protect the vital interests of the data subject or of other persons, where the data subject is physically or legally incapable of giving consent; the data transferred is sourced from a public register created under the law of the country that the data originates from; subject to further conditions, the Owner has a compelling legitimate interest to perform a one-off transfer of Personal Data.

In such cases, the Owner shall inform the User about the condition the transfer is based on via this Application.

Further information for Users in the United States

This part of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the business running this Application and, if the case may be, its parent, subsidiaries and affiliates (for the purposes of this section referred to collectively as “we”, “us”, “our”).

The information contained in this section applies to all Users (Users are referred to below, simply as “you”, “your”, “yours”), who are residents in the following states: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana.

For such Users, this information supersedes any other possibly divergent or conflicting provisions contained in the privacy policy.

This part of the document uses the term Personal Information (and Sensitive Personal Information).

Notice at collection

The following Notice at collection provides you with timely notice about the categories of Personal Information collected or disclosed in the past 12 months so that you can exercise meaningful control over our use of that Information.

While such categorization of Personal Information is mainly based on California privacy laws, it can also be helpful for anyone who is not a California resident to get a general idea of what types of Personal Information are collected.

  • Internet or other electronic network activity information

    Personal Information collected or disclosed: Trackers, Usage Data, various types of Data, various types of Data as specified in the privacy policy of the service, Data communicated while using the service, email address, first name, last name, gender, date of birth, phone number, physical address, company name, country, profession, county, state, ZIP/Postal code, city, website, number of Users, session statistics, device information, Data communicated in order to use the Service

    Sensitive Personal Information collected or disclosed ℹ️: username

    Purposes:

    • Analytics
    • Tag management
    • Content performance and features testing (A/B testing)
    • Spam and bots protection
    • Interaction with online survey platforms
    • Interaction with data collection platforms and other third parties
    • Advertising
    • Heat mapping and session recording
    • Remarketing and behavioral targeting
    • Interaction with live chat platforms
    • User database management
    • Managing contacts and sending messages
    • Managing landing and invitation pages
    • Contacting the User
    • Interaction with external social networks and platforms
    • Connecting Data
    • Content commenting
    • Displaying content from external platforms
    • Further information about Personal Data
    • Building and running this Application

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Google LLC, Amplitude Inc., Hotjar Ltd., Meta Platforms, Inc., Intercom Inc., Twilio, Inc., Intuit Inc., HubSpot, Inc., Zapier, Inc., Disqus, Fonticons, Inc. , Wistia, Inc., this Application

    Service providers or contractors: this Application

  • Identifiers

    Personal Information collected or disclosed: various types of Data as specified in the privacy policy of the service, first name, last name, phone number, company name, physical address, state, email address, ZIP/Postal code, city, date of birth, country, billing address, shipping address, data relating to the point of sale, profile picture, Trackers, Usage Data, various types of Data, gender, profession, county, website

    Sensitive Personal Information collected or disclosed ℹ️: username, password, Tax ID

    Purposes:

    • Handling payments
    • Further information about Personal Data
    • Beta Testing
    • Contacting the User
    • User database management
    • Registration and authentication
    • Managing contacts and sending messages
    • Infrastructure monitoring
    • Hosting and backend infrastructure
    • Interaction with online survey platforms
    • Interaction with data collection platforms and other third parties
    • Heat mapping and session recording
    • Managing landing and invitation pages
    • Remarketing and behavioral targeting
    • Data transfer outside the EU

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Stripe, Inc., Apple Inc., HubSpot, Inc., Twilio, Inc., Functional Software, Inc. , Amazon Web Services, Inc., Google LLC, PayPal Inc., Hotjar Ltd., Intercom Inc., Intuit Inc., Meta Platforms, Inc.

    Service providers or contractors: this Application

  • Commercial information

    Personal Information collected or disclosed: first name, last name, phone number, company name, physical address, state, email address, ZIP/Postal code, city, date of birth, country, billing address, shipping address, data relating to the point of sale, profile picture, Usage Data, gender, Trackers, various types of Data, profession, county, website

    Sensitive Personal Information collected or disclosed ℹ️: username, password, Tax ID

    Purposes:

    • Contacting the User
    • Registration and authentication
    • Managing contacts and sending messages
    • Managing landing and invitation pages

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Intuit Inc.

    Service providers or contractors: this Application

  • Audio, electronic, visual, thermal, olfactory, or similar information

    Personal Information collected or disclosed: first name, last name, date of birth, phone number, physical address, email address, company name, country, state, ZIP/Postal code, city, billing address, shipping address, data relating to the point of sale, profile picture

    Sensitive Personal Information collected or disclosed ℹ️: username, password, Tax ID

    Purposes:

    • Registration and authentication

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

  • Employment related information

    Personal Information collected or disclosed: Usage Data, first name, Trackers, last name, gender, date of birth, phone number, physical address, email address, company name, profession, country, county, state, ZIP/Postal code, city, website

    Purposes:

    • Managing landing and invitation pages
    • Contacting the User

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Intuit Inc.

ℹ️ You can read the definitions of these concepts inside the “Definitions and legal references section” of the privacy policy.

To know more about your rights in particular to opt out of certain processing activities and to limit the use of your sensitive personal information (“Limit the Use of My Sensitive Personal Information”) you can refer to the “Your privacy rights under US state laws” section of our privacy policy.

For more details on the collection of Personal Information, please read the section “Detailed information on the processing of Personal Data” of our privacy policy.

We won’t process your Information for unexpected purposes, or for purposes that are not reasonably necessary to and compatible with the purposes originally disclosed, without your consent.

What are the sources of the Personal Information we collect?

We collect the above-mentioned categories of Personal Information, either directly or indirectly, from you when you use this Application.

For example, you directly provide your Personal Information when you submit requests via any forms on this Application. You also provide Personal Information indirectly when you navigate this Application, as Personal Information about you is automatically observed and collected.

Finally, we may collect your Personal Information from third parties that work with us in connection with the Service or with the functioning of this Application and features thereof.

Your privacy rights under US state laws

You may exercise certain rights regarding your Personal Information. In particular, to the extent permitted by applicable law, you have:

  • the right to access Personal Information: the right to know. You have the right to request that we confirm whether or not we are processing your Personal Information. You also have the right to access such Personal Information;
  • the right to correct inaccurate Personal Information. You have the right to request that we correct any inaccurate Personal Information we maintain about you;
  • the right to request the deletion of your Personal Information. You have the right to request that we delete any of your Personal Information;
  • the right to obtain a copy of your Personal Information. We will provide your Personal Information in a portable and usable format that allows you to transfer data easily to another entity – provided that this is technically feasible;
  • the right to opt out from the Sale of your Personal Information; We will not discriminate against you for exercising your privacy rights.
  • the right to non-discrimination.

Additional rights for Users residing in California

In addition to the rights listed above common to all Users in the United States, as a User residing in California, you have:

  • The right to opt out of the Sharing of your Personal Information for cross-context behavioral advertising;
  • The right to request to limit our use or disclosure of your Sensitive Personal Information to only that which is necessary to perform the services or provide the goods, as is reasonably expected by an average consumer. Please note that certain exceptions outlined in the law may apply, such as, when the collection and processing of Sensitive Personal Information is necessary to verify or maintain the quality or safety of our service.

Additional rights for Users residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana

In addition to the rights listed above common to all Users in the United States, as a User residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana you have

  • The right to opt out of the processing of your personal information for Targeted Advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
  • The right to freely give, deny or withdraw your consent for the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer. In Maryland, your Sensitive Personal Information will be collected or processed only if strictly necessary to provide or maintain a specific product or service requested by you.

In Minnesota and Maryland Users also have the right to obtain a list of the specific third parties to which the controller has disclosed the consumer's personal data

* Note that in some states like Minnesota you have the following specific rights connected to profiling:

  • The right to question the results of the profiling;
  • The right to be informed of the reason that the profiling resulted in the decision; if feasible
  • The right to be informed of what actions the consumer might have taken to secure a different decision and the actions that the consumer might take to secure a different decision in the future;
  • The right to review personal data used in the profiling;
  • If inaccurate, the right to have the data corrected and the profiling decision reevaluated based on the corrected data;

Additional rights for users residing in Utah and Iowa

In addition to the rights listed above common to all Users in the United States, as a User residing in Utah and Iowa, you have:

  • The right to opt out of the processing of your Personal Information for Targeted Advertising;
  • The right to opt out of the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer.

How to exercise your privacy rights under US state laws

To exercise the rights described above, you need to submit your request to us by contacting us via the contact details provided in this document.

For us to respond to your request, we must know who you are. We will not respond to any request if we are unable to verify your identity and therefore confirm the Personal Information in our possession relates to you. You are not required to create an account with us to submit your request. We will use any Personal Information collected from you in connection with the verification of your request solely for verification and shall not further disclose the Personal Information, retain it longer than necessary for purposes of verification, or use it for unrelated purposes.

If you are an adult, you can make a request on behalf of a child under your parental authority.

How to exercise your rights to opt out

In addition to what is stated above, to exercise your right to opt-out of Sale or Sharing and Targeted Advertising you can also use the privacy choices link provided on this Application.

If you want to submit requests to opt out of Sale or Sharing and Targeted Advertising activities via a user-enabled global privacy control, such as for example the Global Privacy Control (“GPC”), you are free to do so and we will abide by such request in a frictionless manner.

How and when we are expected to handle your request

We will respond to your request without undue delay, but in all cases within the timeframe required by applicable law. Should we need more time, we will explain to you the reasons why, and how much more time we need.

Should we deny your request, we will explain to you the reasons behind our denial (where envisaged by applicable law you may then contact the relevant authority to submit a complaint).

We do not charge a fee to process or respond to your request unless such request is manifestly unfounded or excessive and in all other cases where it is permitted by the applicable law. In such cases, we may charge a reasonable fee or refuse to act on the request. In either case, we will communicate our choices and explain the reasons behind them.

Additional information for Users in the United States

We do not collect Personal Information about California consumers below the age of 16

We do not knowingly collect Personal Information of California consumers who are below the age of 16 nor do we Sell or Share it.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

Definitions and legal references

Personal Data (or Data) / Personal Information (or Information)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Sensitive Personal Information

Sensitive Personal Information means any Personal Information that is not publicly available and reveals information considered sensitive according to the applicable privacy law.

Usage Data

Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Application as described in the relative terms (if available) and on this site/application.

Sale

Sale means any exchange of Personal Information by the Owner to a third party, for monetary or other valuable consideration, as defined by the applicable privacy US state law. Please note that the exchange of Personal Information with a service provider pursuant to a written contract that meets the requirements set by the applicable law, does not constitute a Sale of your Personal Information.

Sharing

Sharing means any sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer's Personal Information by the business to a third party for cross-context behavioral advertising, whether for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged, as defined by the California privacy laws. Please note that the exchange of Personal Information with a service provider pursuant to a written contract that meets the requirements set by the California privacy laws, does not constitute sharing of your Personal Information.

Targeted advertising

Targeted advertising means displaying advertisements to a consumer where the advertisement is selected based on Personal Information obtained from that consumer’s activities over time and across nonaffiliated websites or online applications to predict such consumer’s preferences or interests, as defined by the applicable privacy US state law.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.


Legal information

This privacy statement has been prepared based on provisions of multiple legislations.

This privacy policy relates solely to this Application, if not stated otherwise within this document.

Latest update: April 16, 2025

This document has been created with the iubenda Privacy and Cookie Policy Generator. See also the Terms and Conditions Generator. iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.