Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: About Me; Chat; Email; Likes

  • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience

      Personal Data: Cookies; Usage Data

    • Google Ads Similar audiences, Google AdSense and Google Ad Manager

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics, Google Analytics with anonymized IP and Wordpress Stats

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics for Firebase

      Personal Data: Application opens

    • Simple Analytics

      Personal Data: device information; language; Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Usage Data

    • Google Analytics 4

      Personal Data: Trackers

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: address; country; email address; first name; last name; phone number; ZIP/Postal code

    • Contact form

      Personal Data: address; city; country; date of birth; email address; first name; gender; last name; phone number; state; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Content commenting

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize 360 and Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Gravatar

      Personal Data: email address; Usage Data

    • TripAdvisor widget and Vimeo video

      Personal Data: Cookies; Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Site Search with AdSense

      Personal Data: Tracker; Usage Data

  • Handling payments

    • Authorize.Net

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • ActiveCampaign widget

      Personal Data: email address; first name; last name; phone number

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Pinterest “Pin it” button and social widgets and Google+ +1 button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Cookies; Data communicated while using the service; Usage Data

    • ActiveCampaign site messages

      Personal Data: Data communicated while using the service; email address; Trackers; Usage Data

  • Managing contacts and sending messages

    • Campaign Monitor

      Personal Data: address; Cookies; country; date of birth; email address; first name; gender; last name; phone number

    • Mailgun

      Personal Data: various types of Data

    • MailUp

      Personal Data: company name

    • ActiveCampaign Text Message and SMS Marketing

      Personal Data: email address; first name; last name; phone number

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: email address

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Facebook Authentication and WordPress.com Single Sign On

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Tracker; various types of Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing and Remarketing with Google Analytics

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by www.raftarizona.com depends on the payment system used.

Contact information

• • Owner and Data Controller

    Arizona River Runners
    P.O. Box 47788
    Phoenix, AZ 85068 U.S.A.

    Owner contact email: info@raftarizona.com