Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Pinterest account access

      Personal Data: device information; Email; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

  • Advertising

    • Meta ads conversion tracking (Meta pixel), LiveIntent, TikTok conversion tracking and Microsoft Advertising

      Personal Data: Trackers; Usage Data

  • Analytics

    • Attribution

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browsing history; clicks; page views; Trackers; Usage Data

  • Commercial affiliation

    • Skimlinks and Awin

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Venmo Business

      Personal Data: data relating to the point of sale; payment info

    • PayPal

      Personal Data: email address; payment info; Trackers; Usage Data

  • Infrastructure monitoring

    • Datadog

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: email address; purchase history; Trackers; Usage Data; username

    • Attentive

      Personal Data: email address; payment info; phone number; Trackers; Usage Data

    • Mailgun

      Personal Data: email address; Trackers; Usage Data

    • Sendgrid

      Personal Data: email address; Trackers; Usage Data; username

  • Platform services and hosting

    • Shopify

      Personal Data: device information; payment info; Trackers; Usage Data

  • Registration and authentication

    • Pinterest OAuth

      Personal Data: Trackers; Usage Data

  • Remarketing and behavioral targeting

    • TikTok Remarketing

      Personal Data: Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

    • Google Hosted Libraries

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    NewAlley Innovations, Inc
    Address
    112 Westwood Pl
    Ste 110
    Brentwood, TN 37027
    United States of America
    Business phone
    (310) 666-2949
    
    Website
    https://www.meetalleyoop.com/

    Owner contact email: dev@meetalleyoop.com