Privacy Policy of Advocado.media website(s) & MicroMoment+ / Traaqr SaaS products.

Advocado.media website(s) & MicroMoment+ / Traaqr SaaS products. collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Access to third-party accounts

      • Facebook account access

        Permissions: Business Management API, Manage Advertisements and Manage Pages

    • Advertising

      • AppNexus and Bing Ads

        Personal Data: Cookies and Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address, first name and last name

      • Facebook Audience Network

        Personal Data: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data

    • Analytics

      • HubSpot Analytics, Google Ads conversion tracking, Google Analytics, Facebook Ads conversion tracking, Display Advertising extension for Google Analytics, Hotjar Form Analysis & Conversion Funnels, LinkedIn conversion tracking, MixPanel and Twitter Ads conversion tracking

        Personal Data: Cookies and Usage Data

      • Facebook Analytics for Apps

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

      • User ID extension for Google Analytics

        Personal Data: Cookies

    • Contacting the User

      • Contact form

        Personal Data: company name, email address, first name, last name and phone number

      • Mailing list or newsletter

        Personal Data: email address, first name and last name

      • Phone contact

        Personal Data: phone number

    • Content commenting

      • Comment system managed directly

        Personal Data: email address, first name and last name

    • Displaying content from external platforms

      • Google Maps widget, Vimeo video, YouTube video widget, Instagram widget and Wistia widget

        Personal Data: Cookies and Usage Data

      • Gravatar

        Personal Data: email address and Usage Data

      • Google Fonts and Typekit

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

    • Handling payments

      • Stripe and Braintree

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS), Microsoft Azure and GitHub Pages

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, LinkedIn button and social widgets, Pinterest “Pin it” button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies and Usage Data

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: About Me, Cookies, Data communicated while using the service and Usage Data

      • Zendesk Chat

        Personal Data: email address, first name and last name

    • Location-based interactions

      • Geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • HubSpot Email

        Personal Data: email address and Usage Data

      • Nexmo and Twilio

        Personal Data: phone number

      • Amazon Simple Email Service, MailChimp and Sendgrid

        Personal Data: email address

    • Managing support and contact requests

      • Zendesk

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Direct registration

        Personal Data: company name, country, email address, first name, last name, phone number and state

      • Facebook Authentication and Google OAuth

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Facebook Remarketing, Remarketing through Google Analytics for Display Advertising, AdWords Remarketing, LinkedIn Website Retargeting and Twitter Remarketing

        Personal Data: Cookies and Usage Data

      • Facebook Custom Audience and Twitter Tailored Audiences

        Personal Data: Cookies and email address

    • Social features

      • Inviting and suggesting friends

        Personal Data: various types of Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies and Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Cookies and Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies and various types of Data as specified in the privacy policy of the service

    • User database management

      • HubSpot CRM

        Personal Data: email address, phone number and various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through Advocado.media website(s) & MicroMoment+ / Traaqr SaaS products. to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.

      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.

      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention.
      Advocado.media website(s) & MicroMoment+ / Traaqr SaaS products. may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document.
      Advocado.media website(s) & MicroMoment+ / Traaqr SaaS products. adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.

      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.

      The rationale behind the automated decision making is:


      • to enable or otherwise improve the decision-making process;

      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;

      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;

      • to reduce the risk of User's failure to meet their obligation under a contract.
        To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within Advocado.media website(s) & MicroMoment+ / Traaqr SaaS products., Users can check the relevant sections in this document.




      Consequences of automated decision-making processes for Users and rights of Users subjected to it



      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.

      In particular, Users have the right to:


      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;

      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;

      • request and obtain from the Owner human intervention on such processing.
        To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.



    • Personal Data collected through sources other than the User

      The Owner of Advocado.media website(s) & MicroMoment+ / Traaqr SaaS products. may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.

      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.

      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Advocado.media website(s) & MicroMoment+ / Traaqr SaaS products. depends on the payment system used.

    • User identification via a universally unique identifier (UUID)

      Advocado.media website(s) & MicroMoment+ / Traaqr SaaS products. may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

Contact information

    • Owner and Data Controller

      Advocado, Inc., 50 Maryland Plaza, Ste 300, St. Louis, MO 63108

      Owner contact email: legal@advocado.media