Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Google Ads Similar audiences and Google Ad Manager

      Personal Data: Tracker; Usage Data

    • Google Campaign Manager 360

      Personal Data: geographic position; Trackers; Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymised IP

      Personal Data: Tracker; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Tracker

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Connecting Data

    • Zapier

      Personal Data: company name; email address; first name; last name; phone number

  • Contacting the User

    • Contact form and Mailing list or newsletter

      Personal Data: company name; email address; first name; last name; phone number

  • Displaying content from external platforms

    • Google Fonts and Google Maps widget

      Personal Data: Tracker; Usage Data

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling activities related to productivity

    • Google Sheets

      Personal Data: company name; email address; first name; last name; phone number

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: company name; email address; first name; last name; phone number

  • Remarketing and behavioural targeting

    • Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Sermac S.r.l. Socio Unico
    C.F. e P.IVA 01794530160
    Iscr. Reg. Imp. BG 01794530160
    REA n° 237465

    Owner contact email: sermac@sermac.it