Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Hotjar Form Analysis & Conversion Funnels, Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, X Ads conversion tracking and Yahoo Advertising conversion tracking

      Personal Data: Trackers; Usage Data

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience, Google Ads Similar audiences and Microsoft Advertising

      Personal Data: Cookies; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

  • Analytics

    • User ID extension for Google Analytics

      Personal Data: Cookies

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics, Google Analytics with anonymized IP, HubSpot Analytics and Wordpress Stats

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Commercial affiliation

    • Awin

      Personal Data: Tracker; Usage Data

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: address; city; company name; Cookies; country; county; date of birth; email address; first name; gender; last name; phone number; profession; state; Usage Data; website; ZIP/Postal code

    • Contact form

      Personal Data: address; city; company name; country; county; date of birth; email address; field of activity; first name; gender; last name; phone number; profession; state; Tax ID; User ID; various types of Data; VAT Number; website; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Maps widget and Google Calendar widget

      Personal Data: Cookies; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Cookies; Usage Data; various types of Data

    • ActiveCampaign widget

      Personal Data: address; company name; date of birth; email address; first name; gender; last name; phone number; profession; Usage Data; username; various types of Data

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

    • PayPal button and widgets, LinkedIn button and social widgets, Facebook Like button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Cookies; Data communicated while using the service; Usage Data

    • ActiveCampaign site messages

      Personal Data: Data communicated while using the service; email address; Tracker; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Cookies; Usage Data; various types of Data

  • Location-based interactions

    • Geolocation and Non-continuous geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

    • Mailchimp

      Personal Data: address; company name; Cookies; country; date of birth; email address; first name; gender; last name; phone number; Usage Data; username; various types of Data

    • ActiveCampaign Text Message and SMS Marketing

      Personal Data: address; company name; date of birth; email address; first name; gender; last name; phone number; profession; Usage Data; username; various types of Data

    • Mailgun

      Personal Data: address; country; date of birth; email address; first name; gender; last name; phone number; profession; Tracker; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: address; city; company name; Cookies; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; marital status; phone number; profession; state; Usage Data; ZIP/Postal code

    • Hotjar surveys

      Personal Data: address; company name; Cookies; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; number of employees; phone number; profession; state; Tax ID; Usage Data; username; VAT Number; website

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Google OAuth and Facebook Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by Vetrina Live

    • Direct registration

      Personal Data: academic background; address; billing address; budget; city; company name; Cookies; country; county; date of birth; email address; fax number; field of activity; first name; gender; house number; language; last name; number of employees; password; phone number; picture; prefix ; profession; profile picture; state; Tax ID; Twitter handle; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Criteo Dynamic Retargeting, Google Ad Manager Audience Extension, Google Signals, LinkedIn Website Retargeting, Remarketing with Google Analytics, Google Ads Remarketing and Twitter Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: Cookies; email address

  • Social features

    • Public profile

      Personal Data: address; city; company name; country; county; date of birth; email address; first name; gender; geographic position; last name; phone number; picture; profession; state; username

    • Inviting and suggesting friends

      Personal Data: various types of Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: various types of Data as specified in the privacy policy of the service

    • ActiveCampaign

      Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through Vetrina Live to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • User identification via a universally unique identifier (UUID)

    Vetrina Live may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

  • Unique device identification

    Vetrina Live may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

  • The Service is not directed to children under the age of 13

    Users declare themselves to be adult according to their applicable legislation. Minors may use Vetrina Live only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use Vetrina Live.

  • Push notifications

    Vetrina Live may send push notifications to the User to achieve the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for Vetrina Live, some or all of the apps on the particular device.
    Users must be aware that disabling push notifications may negatively affect the utility of Vetrina Live.

  • Push notifications based on the User's geographic location

    Vetrina Live may use the User's geographic location to send push notifications for the purposes outlined in this privacy policy.

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for some or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of Vetrina Live.

  • Push notifications for direct marketing

    Vetrina Live may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by Vetrina Live).

    Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for Vetrina Live or all of the apps on the particular device.

    Users must be aware that disabling push notifications may negatively affect the utility of Vetrina Live.

    Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. Vetrina Live may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. Vetrina Live adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind the automated decision making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within Vetrina Live, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Vetrina Live depends on the payment system used.

Contact information

• • Owner and Data Controller

    Lasting Dynamics SRL di Michele Cimmino.
    Via Alcide de Gasperi, 131, Torre del Greco, 80059, Napoli.

    Owner contact email: billing@lastingdynamics.com