Privacy Policy of Uplevel You & Firepink, Inc.

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Access to third party services' accounts

      • Access to the Facebook account

        Permissions: Email and Likes

    • Advertising

      • Direct Email Marketing (DEM)

        Personal Data: email address

      • Google AdSense

        Personal Data: Cookies and Usage Data

    • Analytics

      • Google Analytics

        Personal Data: Cookies and Usage Data

    • Contacting the User

      • Phone contact

        Personal Data: phone number

      • Contact form

        Personal Data: email address, first name, last name, phone number and Various types of Data

      • Mailing list or newsletter

        Personal Data: address, city, company name, Cookies, country, date of birth, email address, first name, gender, last name, phone number, profession, province, state, Usage Data, website and ZIP/Postal code

    • Content commenting

      • Facebook Comments

        Personal Data: Cookies and Usage Data

      • Comment system managed directly

        Personal Data: email address, first name, last name, Usage Data and username

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies and Usage Data

    • Data transfer outside the EU

      • Data transfer abroad based on consent and Other legal basis for Data transfer abroad

        Personal Data: various types of Data

    • Displaying content from external platforms

      • YouTube video widget, Wistia widget and Vimeo video

        Personal Data: Cookies and Usage Data

      • Adobe Fonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

      • SoundCloud widget

        Personal Data: Usage Data

    • Handling payments

      • Authorize.Net and PayPal

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Heat mapping

      • Crazy Egg

        Personal Data: Cookies and Usage Data

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Twitter Tweet button and social widgets, ShareThis, Pinterest “Pin it” button and social widgets, Google+ +1 button and social widgets, Facebook Like button and social widgets, LinkedIn button and social widgets and PayPal button and widgets

        Personal Data: Cookies and Usage Data

      • YouTube button and social widgets

        Personal Data: Usage Data

    • Location-based interactions

      • Non-continuous geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • Twilio

        Personal Data: phone number

    • Managing landing and invitation pages

      • Leadpages

        Personal Data: email address, Usage Data and various types of Data as specified in the privacy policy of the service

    • Managing support and contact requests

      • Desk.com

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Direct registration

        Personal Data: email address, first name and last name

    • Remarketing and behavioral targeting

      • Facebook Custom Audience and Twitter Tailored Audiences

        Personal Data: Cookies and email address

      • Facebook Remarketing, AdWords Remarketing, Remarketing through Google Analytics for Display Advertising and Twitter Remarketing

        Personal Data: Cookies and Usage Data

    • RSS feed management

      • Feedburner

        Personal Data: Cookies and Usage Data

    • Social features

      • Public profile

        Personal Data: city, company name, country, first name, last name, phone number, picture, province and state

    • SPAM protection

      • Akismet

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Google reCAPTCHA

        Personal Data: Cookies and Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies and various types of Data as specified in the privacy policy of the service

    • User database management

      • Infusionsoft

        Personal Data: various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Click Funnels

      Used for processing payments via Infusionsoft and for storing user data for the purpose of tracking sales.

    • Zapier

      Used to transfer/sync data between other third party services and Infusionsoft. To view Zapier's internal privacy policy visit https://zapier.com/privacy/

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Personal Data collected through sources other than the User

      The Owner of this Application may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

    • Unique device identification

      This Application may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Application may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Application adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Application, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing. To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

Contact information

    • Owner and Data Controller

      Firepink, Inc PO Box 842 Asheville, NC 28802

      Owner contact email: info@uplevelyou.com