Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, Google Ads conversion tracking, Google AdSense, OpenX Ad Exchange, Amazon Advertising, Index Exchange, Rubicon Project, PubMatic, AppNexus, Smaato, Sovrn, YieldLift, OneTag, Kargo, 33Across, Admagnetix, Sonobi, Bidmatic, Media.net, LoopMe, GumGum, TripleLift, Kueez, Sharethrough, LiveIntent, Mintegral, ADYOULIKE, Teads and Hashtag Labs

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Wordpress Stats, Display Advertising extension for Google Analytics and Analytics collected directly

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics for Firebase (for apps)

      Personal Data: device information; number of sessions; operating systems; session duration; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Commercial affiliation

    • Amazon Affiliation

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name

  • Displaying content from external platforms

    • YouTube video widget, Vimeo video, Google Maps widget, Google Programmable Search Engine, Storify widget and Mapbox widget

      Personal Data: Trackers; Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling payments

    • PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS) and Google BigQuery

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name; phone number; physical address

    • Postmark

      Personal Data: email address; Trackers

    • OneSignal

      Personal Data: email address; geographic position; language; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • WordPress.com

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ad Manager Audience Extension, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Usage Data

    • Google Publisher Tag

      Personal Data: Trackers

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • ActiveCampaign

      Personal Data: email address; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Maine Trust for Local News
    295 Gannett Drive
    South Portland. ME 04106

    Owner contact email: privacy@mainetoday.com