Personal Data processed for the following purposes and using the following services:

• • Advertising

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Google Ads conversion tracking and LinkedIn Ads

      Personal Data: Trackers; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; contact details; email address; first name; last name; phone number; Trackers

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • HubSpot Analytics

      Personal Data: Trackers; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: company name; email address; first name; last name; phone number; various types of Data

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • TextRequest

  • Displaying content from external platforms

    • Font Awesome, Google Fonts and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling activities related to productivity

    • Calendly

      Personal Data: calendar information; device information; email address; geographic position; name; phone number; Trackers

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: email address; first name; last name

    • WP Engine

      Personal Data: Usage Data

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Akismet

      Personal Data: email address; first name; last name

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

    • HubSpot CRM

      Personal Data: email address; first name; last name; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Daniel Gray
    Dean Dorton
    250 West Main Street
    Suite 1400
    Lexington, KY 40507

    Owner contact email: dgray@ddaftech.com