Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Contact email

  • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience, Google Ad Manager, Google AdSense, Google Ads Similar audiences, ClickWall and Clickpoint

      Personal Data: Cookies; Usage Data

    • Rakuten Advertising

      Personal Data: Cookies; Universally unique identifier (UUID); Usage Data

    • JSDELIVR

      Personal Data: Tracker; Usage Data

  • Analytics

    • Analytics collected directly, Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking, Google Analytics, Hotjar Form Analysis & Conversion Funnels, Google Analytics with anonymized IP and Clicky

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • User ID extension for Google Analytics

      Personal Data: Cookies

  • Commercial affiliation

    • Rakuten Advertising Affiliate

      Personal Data: Cookies; Universally unique identifier (UUID); Usage Data

    • ClickBank

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: address; city; country; email address; first name; last name; phone number

  • Content commenting

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Site Search, Instagram widget and Google Site Search with AdSense

      Personal Data: Cookies; Usage Data

    • Font Awesome

      Personal Data: Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

  • Handling payments

    • Apple Pay, Google Pay, PayPal, Stripe, Amazon Payments and Android Pay

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Handling productivity related activity

    • Google Workspace

      Personal Data: email address

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • ClickTale

      Personal Data: Cookies; Usage Data

  • Hosting and backend infrastructure

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service

  • Infrastructure monitoring

    • Bugsnag

      Personal Data: Cookies

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Cookies; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets and PayPal button and widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • LiveChat Widget, Facebook Messenger Customer Chat and ClickDesk Widget

      Personal Data: Cookies; Data communicated while using the service; Usage Data

    • Zendesk Chat

      Personal Data: Data communicated while using the service; email address; first name

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Cookies; Usage Data; various types of Data

  • Interaction with support and feedback platforms

    • Zendesk Widget

      Personal Data: email address; first name

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: email address; first name; last name

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: email address

    • Hotjar surveys

      Personal Data: Data communicated while using the service

  • Managing support and contact requests

    • Zendesk

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • Shopify

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Instagram Authentication and Facebook Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • AdRoll, Facebook Remarketing, Google Ads Remarketing, Remarketing with Google Analytics and Google Ad Manager Audience Extension

      Personal Data: Cookies; Usage Data

    • Rakuten Advertising Remarketing

      Personal Data: Cookies; Universally unique identifier (UUID); Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • Social features

    • Inviting and suggesting friends

      Personal Data: various types of Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through www.dayowl.com to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by www.dayowl.com depends on the payment system used.

Contact information

• • Owner and Data Controller

    Day Owl
    7800 Susquehanna Street, Suite 502
    Pittsburgh, PA 15208

    Owner contact email: help@dayowl.com