Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Google Ads Similar audiences and Google Ad Manager

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: browser information; city; clicks; country; Data communicated while using the service; email address; IP address; page views; Usage Data; User ID; user subscriptions

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: address; city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; profession; state; Tracker; website; ZIP/Postal code

    • Contact form

      Personal Data: address; city; company name; country; county; date of birth; email address; field of activity; first name; gender; last name; number of employees; phone number; profession; Tax ID; various types of Data; VAT Number; ZIP/Postal code

  • Displaying content from external platforms

    • Google Fonts and Google Maps widget

      Personal Data: Tracker; Usage Data

    • YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Google Pay, PayPal and PayPal Carrier Payments

      Personal Data: Tracker

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Tracker; Usage Data

  • Platform services and hosting

    • Shopify

      Personal Data: Tracker

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: email address; language; Usage Data; User ID; various types of Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing and Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    N. Sgaravatti & C. Sementi S.p.a.
    Via Nazionale, 62/64 52019 Laterina Pergine Valdarno (AR) Italy

    Owner contact email: privacy@sgaravatti.net