Personal Data processed for the following purposes and using the following services:

• • Analytics

    • Google Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics with anonymised IP

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: date of birth; email address; first name; last name; phone number; physical address; various types of Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Maps widget and Font Awesome

      Personal Data: Trackers; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: various types of Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

  • Traffic optimisation and distribution

    • Smush

      Personal Data: metadata; various types of Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Birchfield School
    Albrighton
    Near Wolverhampton
    WV7 3AF

    Owner contact email: office@birchfieldschool.co.uk