Privacy Policy of www.thesecretpot.com

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Analytics

      • Google Analytics, Google Analytics with anonymized IP and Facebook Ads conversion tracking (Facebook pixel)

        Personal Data: Tracker; Usage Data

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: address; city; company name; email address; first name; last name; phone number

      • Phone contact

        Personal Data: phone number

      • Contact form

        Personal Data: address; city; company name; country; county; email address; first name; last name; phone number; VAT Number; ZIP/Postal code

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Tracker; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • ArubaCloud

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Tracker; Usage Data; various types of Data

    • Remarketing and behavioral targeting

      • Facebook Custom Audience

        Personal Data: email address; Tracker

      • Facebook Remarketing, LinkedIn Website Retargeting, Remarketing with Google Analytics and Google Ads Remarketing

        Personal Data: Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • User database management

      • ZOHO CRM

        Personal Data: email address; various types of Data as specified in the privacy policy of the service

      • ActiveCampaign

        Personal Data: email address; Tracker; various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • The Service is not directed to children under the age of 13

      Users declare themselves to be adult according to their applicable legislation. Minors may use this Application only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Application.

Contact information

    • Owner and Data Controller

      The Secret Pot S.R.L, Viale Bellezza 11, 20131, Milano.
      PI/CF: 10356800960

      Owner contact email: amministrazione@thesecretpot.com