Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Microsoft Advertising and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: billing address; country; email address; first name; last name; payment info

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • User ID extension for Google Analytics

      Personal Data: Trackers

  • Building and running tartarend.com

    • WordPress (self-hosted)

      Personal Data: billing address; city; contact info; country; email address; first name; last name; physical address; shipping address; VAT Number; ZIP/Postal code

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: billing address; email address; payment info

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; interaction events; session duration; Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • StatusCake

      Personal Data: Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; Trackers; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: coarse location

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name

  • Managing data collection and online surveys

    • Elementor Form widget

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Registration and authentication provided directly by tartarend.com

    • Direct registration

      Personal Data: billing address; city; country; email address; first name; last name

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Selling goods and services online

    • ShipStation

      Personal Data: billing address; device information; email address; first name; last name; phone number; shipping address; Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Amazon CloudFront

      Personal Data: browser information; city; country; county; device information; geography/region; IP address; latitude (of city); longitude (of city); metro area; operating systems; state; Usage Data; ZIP/Postal code

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by tartarend.com depends on the payment system used.

Contact information

• • Owner and Data Controller

    TartarEnd LLC.
    546 Chesterville Rd
    Landenberg, PA 19350

    Owner contact email: john@tartarend.com