Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Meta Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics with anonymised IP and Google Analytics

      Personal Data: Tracker; Usage Data

    • AWStats

      Personal Data: country; operating systems; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Tracker

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; User ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Phone contact

      Personal Data: phone number

  • Displaying content from external platforms

    • Google Fonts, Google Maps widget and Font Awesome

      Personal Data: Tracker; Usage Data

  • Handling payments

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Serverplan

      Personal Data: Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: billing address; Data communicated while using the service; device information; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: academic background; billing address; budget; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; house number; language; last name; number of employees; password; phone number; physical address; picture; prefix ; profession; profile picture; Social Security number (SSN); state; Tax ID; Tracker; Twitter handle; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace; ZIP/Postal code

  • Remarketing and behavioural targeting

    • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Tracker; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Tracker

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    SERENA WINES 1881 S.R.L. | Via Camillo Bianchi, 1 31015 Conegliano (TV) Italy - P. IVA 02481910269

    Owner contact email: info@serenawines.it