Privacy Policy of Truh.life

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • GRAPHINIUM, Shopalyst, Microsoft Advertising, Google Ad Manager, Google Ads Similar audiences and LinkedIn Ads

        Personal Data: Tracker; Usage Data

    • Analytics

      • Google Analytics with anonymized IP, Google Analytics, GameAnalytics and Google Ads conversion tracking

        Personal Data: Tracker; Usage Data

      • Google Analytics for Firebase

        Personal Data: Application opens; Application updates; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • YouTube Analytics and Reporting API

        Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; password; Tracker; Usage Data; User ID; username

    • Contacting the User

      • Contact form

        Personal Data: company name; email address; first name

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Tracker; Usage Data

    • Handling payments

      • Apple Pay

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Google Pay

        Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Handling productivity related activity

      • Google Workspace

        Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; last name; password; phone number; physical address; profession; profile picture; screenshots; Tracker; Usage Data; username; VAT Number; workplace

    • Hosting and backend infrastructure

      • Akamai Content Delivery Network

        Personal Data: Tracker; Usage Data

      • iubenda Consent Solution

        Personal Data: Data communicated while using the service

    • Managing contacts and sending messages

      • Klaviyo

        Personal Data: various types of Data

    • Managing data collection and online surveys

      • Klaviyo Forms

        Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; purchase history; state; Tracker; Usage Data; username

    • Platform services and hosting

      • Apple App Store

        Personal Data: Usage Data

      • Shopify

        Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data

    • Remarketing and behavioral targeting

      • Klaviyo segmentation and social advertising

        Personal Data: device information; email address; purchase history; Tracker; Usage Data

      • Google Ads Remarketing, Google Ad Manager Audience Extension and Google Signals

        Personal Data: Tracker; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • User database management

      • Klaviyo CRM

        Personal Data: various types of Data

Further information about Personal Data

    • iubenda Consent Solution localStorage

      iubenda ConS JS library localStorage (IUB_DATA) temporarily stores pending data in a storage space internal to the User's browser (localStorage) until it's received by the API, then it is deleted.

    • iubenda CCPA Cookie (usprivacy)

      iubenda CCPA Cookie (usprivacy) is set by the iubenda Cookie Solution and stores California consumer opt-out choices in the local domain.

    • iubenda Cookie Solution (consent Cookie)

      iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

    • iubenda Cookie Solution (remote consent Cookie)

      Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.

Contact information

    • Owner and Data Controller

      Truh Consumer Brands Ltd.
      Broom House
      39/43 London Road
      Hadleigh
      Benfleet
      Essex SS7 2QL

      Owner contact email: customerservice@truh.life