Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • Meta Lookalike Audience

      Personal Data: Cookies; Usage Data

    • Google Ad Manager and Google Ads Similar audiences

      Personal Data: Tracker; Usage Data

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • User ID extension for Google Analytics

      Personal Data: Cookies

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Cookies; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Tracker

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; Tracker

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: address; city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; profession; state; Tax ID; User ID; various types of Data; VAT Number; website; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: address; city; company name; Cookies; country; county; date of birth; email address; first name; gender; last name; phone number; profession; state; Usage Data; website; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Tracker; Usage Data

    • Google Maps widget, YouTube video widget, Instagram widget and Vimeo video

      Personal Data: Cookies; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Tracker; Universally unique identifier (UUID); Usage Data

    • Font Awesome

      Personal Data: Trackers; Usage Data

  • Handling payments

    • PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Klarna

      Personal Data: billing address; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Pay

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Twitter Tweet button and social widgets, LinkedIn button and social widgets and Pinterest “Pin it” button and social widgets

      Personal Data: Cookies; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing contacts and sending messages

    • MailUp

      Personal Data: address; company name; Cookies; country; date of birth; email address; first name; gender; last name; phone number; profession; Usage Data; username; various types of Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: Data communicated while using the service; email address; first name; last name; Tracker

  • Platform services and hosting

    • Shopify

      Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; company name; country; county; date of birth; email address; fax number; first name; gender; house number; language; last name; password; phone number; physical address; prefix ; state; Tax ID; User ID; username; various types of Data; VAT Number; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Remarketing with Google Analytics and Facebook Remarketing

      Personal Data: Cookies; Usage Data

    • Meta Custom Audience

      Personal Data: Cookies; email address

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Tracker; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

  • iubenda Cookie Solution (remote consent Cookie)

    Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.

  • iubenda Consent Solution localStorage

    iubenda ConS JS library localStorage (IUB_DATA) temporarily stores pending data in a storage space internal to the User's browser (localStorage) until it's received by the API, then it is deleted.

Contact information

• • Owner and Data Controller

    MLO CORPORATE SRL
    Via Carlo Botta, 8
    20135 Milano (MI) - C.F./P.IVA: 02397030442

    Owner contact email: shoponlinemalloni@mlo-corporate.com