Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager, GRAPHINIUM and Query Click

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Demandbase conversion tracking and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymised IP and Webtrekk Analytics with anonymised IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; payment info; phone number; physical address; profession; purchase history; screenshots; shipping address; Usage Data; username; VAT Number; workplace; ZIP/Postal code

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

    • Google Maps widget

      Personal Data: Tracker; Usage Data

    • HERE Maps widget

      Personal Data: Trackers; Usage Data

  • Hosting and backend infrastructure

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service; Tracker

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing data collection and online surveys

    • Elementor Form widget

      Personal Data: company name; Data communicated while using the service; date of birth; email address; first name; gender; language; last name; password; phone number; physical address; profession; Trackers; Usage Data; username

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • iubenda Cookie Solution (consent Cookie)

    iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

Contact information

• • Owner and Data Controller

    ALBERGO VITA SERENA DI MONTEPIETRA RENATO - Via Candido Queirolo, 102 - Taggia (IM)

    Owner contact email: info@vitaserena.it