Privacy Policy of www.vitaserena.it

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Google Ad Manager, GRAPHINIUM and Query Click

        Personal Data: Tracker; Usage Data

      • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Demandbase conversion tracking and X Ads conversion tracking

        Personal Data: Trackers; Usage Data

      • Outbrain conversion tracking (Outbrain pixel)

        Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Analytics

      • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymised IP and Webtrekk Analytics with anonymised IP

        Personal Data: Tracker; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Meta Events Manager

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Building and running this Website

      • WordPress (self-hosted)

        Personal Data: billing address; city; company name; contact info; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; payment info; phone number; physical address; profession; purchase history; screenshots; shipping address; Usage Data; username; VAT Number; workplace; ZIP/Postal code

    • Contacting the User

      • Contact form

        Personal Data: email address; first name; last name; phone number

    • Content performance and features testing (A/B testing)

      • Google Optimize 360

        Personal Data: Tracker; Usage Data

    • Displaying content from external platforms

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Font Awesome

        Personal Data: Usage Data

      • Google Maps widget

        Personal Data: Tracker; Usage Data

      • HERE Maps widget

        Personal Data: Trackers; Usage Data

    • Hosting and backend infrastructure

      • iubenda Consent Solution

        Personal Data: Data communicated while using the service; Tracker

    • Interaction with live chat platforms

      • WhatsApp Business Chat widget

        Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

    • Managing data collection and online surveys

      • Elementor Form widget

        Personal Data: company name; Data communicated while using the service; date of birth; email address; first name; gender; language; last name; password; phone number; physical address; profession; Trackers; Usage Data; username

    • Remarketing and behavioural targeting

      • Google Ad Manager Audience Extension

        Personal Data: Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Tracker

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • iubenda Cookie Solution (consent Cookie)

      iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

Contact information

    • Owner and Data Controller

      ALBERGO VITA SERENA DI MONTEPIETRA RENATO - Via Candido Queirolo, 102 - Taggia (IM)

      Owner contact email: info@vitaserena.it