Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: address; city; country; date of birth; email address; first name; gender; last name; phone number; ZIP/Postal code

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: Cookies; email address

    • Facebook Remarketing, Google Ad Manager Audience Extension and Google Ads Remarketing

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contact information

• • Owner and Data Controller

    Serenity Life UK
    Regus Building
    69 Buchanan Street
    Glasgow
    G1 3HL

    Owner contact email: enquiries@serenitylifeuk.com