Privacy Policy of Selfie Leslie

Selfie Leslie collects some Personal Data from its Users.


Users may be subject to different protection standards and broader standards may therefore apply to some. Users can contact the Owner, to learn more about such standards.

This document contains a section dedicated to Users in the European Union and their privacy rights.

This document contains a section dedicated to Users in the United States and their privacy rights.


This document can be printed for reference by using the print command in the settings of any browser.

Owner and Data Controller

One & Only Collective Inc. DBA Selfie Leslie
2809 S Santa Fe Ave
Vernon, CA 90058

Owner contact email: support@selfieleslie.com

Types of Data collected

Among the types of Personal Data that Selfie Leslie collects, by itself or through third parties, there are: Cookies; Usage Data; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); email address; first name; last name; gender; phone number; physical address; company name; country; state; various types of Data; purchase history; device information; ZIP/Postal code; billing address; shipping address; payment info; Data communicated while using the service; city; marital status; profession; Universally unique identifier (UUID); number of Users; session statistics; latitude (of city); longitude (of city); browser information; browsing history; User ID; login history; primary account information; county; date of birth; website; language; province; metro area; geography/region; IP address; app information; device logs; operating systems; launches; number of sessions; session duration; scroll-to-page interactions; mouse movements; scroll position; keypress events; motion sensor events; touch events; video views; clicks; search history; page views; interaction events; page events; custom events; Application opens; financial information; product interaction; profile picture; data relating to the point of sale; privacy choices; social media accounts; biometric data; time zone; diagnostic events; layout details; positional information.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using Selfie Leslie.
Unless specified otherwise, all Data requested by Selfie Leslie is mandatory and failure to provide this Data may make it impossible for Selfie Leslie to provide its services. In cases where Selfie Leslie specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by Selfie Leslie or by the owners of third-party services used by Selfie Leslie serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through Selfie Leslie.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of Selfie Leslie (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Analytics, Interaction with external social networks and platforms, Access to third-party accounts, Advertising, Remarketing and behavioral targeting, Managing contacts and sending messages, Marketing, Traffic optimization and distribution, Displaying content from external platforms, Tag Management, Handling payments, Communication, Hosting and backend infrastructure, Interaction with data collection platforms and other third parties, Platform services and hosting, User database management, Managing data collection and online surveys, Interaction with live chat platforms, Registration and authentication, Content performance and features testing (A/B testing), Contacting the User, Interaction with support and feedback platforms, Spam and bots protection, Heat mapping and session recording and Interaction with online survey platforms.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Facebook permissions asked by Selfie Leslie

Selfie Leslie may ask for some Facebook permissions allowing it to perform actions with the User's Facebook account and to retrieve information, including Personal Data, from it. This service allows Selfie Leslie to connect with the User's account on the Facebook social network, provided by Facebook Inc.

For more information about the following permissions, refer to the Facebook permissions documentation and to the Facebook privacy policy.

The permissions asked are the following:

Basic information

By default, this includes certain User’s Data such as id, name, picture, gender, and their locale. Certain connections of the User, such as the Friends, are also available. If the User has made more of their Data public, more information will be available.

About Me

Provides access to the 'About Me' section of the profile.

Birthday

Provides access to the birthday.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

  • Access to third-party accounts

    This type of service allows Selfie Leslie to access Data from your account on a third-party service and perform actions with it.
    These services are not activated automatically, but require explicit authorization by the User.

    Facebook account access (Meta Platforms, Inc.)

    This service allows Selfie Leslie to connect with the User's account on the Facebook social network, provided by Meta Platforms, Inc.

    Permissions asked: About Me; Birthday.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; personal information.

    This processing constitutes:

    Pinterest account access (Pinterest, Inc.)

    This service allows Selfie Leslie to connect with the User's account on Pinterest, provided by Pinterest, Inc.

    Personal Data processed: Trackers.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Advertising

    This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on Selfie Leslie, possibly based on User interests.
    This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
    Some of the services listed below may use Trackers for identifying Users, behavioral retargeting i.e. displaying ads tailored to the User’s interests and behavior, or to measure ads performance. For more information, please check the privacy policies of the relevant services.
    Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

    Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)

    Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on Selfie Leslie. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Meta Audience Network (Meta Platforms, Inc.)

    Meta Audience Network is an advertising service provided by Meta Platforms, Inc. In order to understand Meta's use of Data, consult Meta's data policy.

    Selfie Leslie may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Meta Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the Facebook ad settings.

    Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.

    Personal Data processed: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Google Ads conversion tracking (Google LLC)

    Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on Selfie Leslie.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Google Ad Manager (Google LLC)

    Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
    In order to understand Google's use of Data, consult Google's partner policy.
    This service uses the “DoubleClick” Cookie, which tracks use of Selfie Leslie and User behavior concerning ads, products and services offered.  

    Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Microsoft Advertising (Microsoft Corporation)

    Microsoft Advertising is an advertising service provided by Microsoft Corporation.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Pinterest Conversion Tag (Pinterest, Inc.)

    Pinterest Conversion Tag is an analytics service provided by Pinterest, Inc. that connects data from the Pinterest advertising network with actions performed on Selfie Leslie.

    Users may opt out of behavioral advertising features through their device settings, their Pinterest personalization settings or by visiting the AdChoices opt-out page.

    Personal Data processed: device information; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    NextRoll (NextRoll, Inc.)

    NextRoll is an advertising service provided by NextRoll, Inc. NextRoll, Inc. performs a hash of the User’s email address in order to serve targeted advertising to other devices connected to them (i.e. cross-device tracking).

    Personal Data processed: device information; purchase history; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Facebook Lookalike Audience (Meta Platforms, Inc.)

    Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Meta Platforms, Inc. that uses Data collected through Meta's Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the basis of their past use of Selfie Leslie or engagement with relevant content across Meta's apps and services.
    On the basis of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.

    Users can opt out of Meta's use of Trackers for ads personalization by visiting this opt-out page.

    Personal Data processed: Tracker; Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    ShareThis (Sharethis Inc.)

    ShareThis is an advertising and behavioral targeting service provided by Sharethis Inc. that displays a widget that allows interaction with social networks and external platforms as well as sharing the contents of Selfie Leslie. Users can opt out of ShareThis's use of Trackers for ads personalization by visiting this opt-out page.

    Personal Data processed: Tracker; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    TikTok conversion tracking (TikTok Inc.)

    TikTok conversion tracking is an analytics and behavioral targeting service provided by TikTok Inc. that connects data from the TikTok advertising network with actions performed on Selfie Leslie. The TikTok pixel tracks conversions that can be attributed to TikTok ads and enables to target groups of Users on the base of their past use of Selfie Leslie.

    Personal Data processed: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Pinterest Ads (Pinterest, Inc.)

    Pinterest Ads is an advertising service provided by Pinterest, Inc. that allows the Owner to run advertising campaigns on the Pinterest advertising network.

    Users may opt out of behavioral advertising features through their device settings, their Pinterest personalization settings.

    Personal Data processed: device information; Tracker.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Query Click (Query Click Limited)

    Query Click is an advertising service provided by Query Click Limited.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United Kingdom – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    X Ads conversion tracking (X Corp.)

    X Ads conversion tracking is an analytics service provided by X Corp. that connects data from the X advertising network with actions performed on Selfie Leslie.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Adgoon conversion tracking (Reklame S.r.l.)

    Adgoon conversion tracking is an analytics service provided by Reklame S.r.l. that connects data from the Adgoon advertising network with actions performed on Selfie Leslie.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: Italy – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Demandbase conversion tracking (Demandbase Ltd.)

    Demandbase conversion tracking is an analytics service provided by Demandbase Ltd. that connects data from the Demandbase advertising network with actions performed on Selfie Leslie.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – https://www.demandbase.com/privacy-policy/#information-choices.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Outbrain conversion tracking (Outbrain pixel) (Outbrain Inc.)

    Outbrain conversion tracking (Outbrain pixel) is an analytics service provided by Outbrain Inc. that connects data from the Outbrain advertising network with actions performed on Selfie Leslie.

    Personal Data processed: device information; Trackers; Universally unique identifier (UUID); Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Criteo (Criteo SA)

    Criteo is an advertising service provided by Criteo SA.

    As part of the operation of Selfie Leslie, the Owner and Criteo SA are joint controllers for the Criteo advertising service.

    For this purpose, the Owner has entered into a Data Processing Agreement (DPA) with Criteo SA which can be reviewed here.

    Users may at any time withdraw their consent to the processing of their Personal Data by Criteo and opt out of personalized advertising by clicking the “Disable Criteo services” button in Criteo’s privacy policy.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: France – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    MNTN

    MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)

    Hotjar is an analytics service provided by Hotjar Ltd.
    Hotjar honors generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: Malta – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Analytics

    The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

    Google Analytics (Universal Analytics) (Google LLC)

    Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of Selfie Leslie, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in the United States

    Google Analytics for Firebase (Google LLC)

    Google Analytics for Firebase or Firebase Analytics is an analytics service provided by Google LLC.
    In order to understand Google's use of Data, consult Google's partner policy.

    Firebase Analytics may share Data with other tools provided by Firebase, such as Crash Reporting, Authentication, Remote Config or Notifications. The User may check this privacy policy to find a detailed explanation about the other tools used by the Owner.

    Selfie Leslie uses identifiers for mobile devices and technologies similar to cookies to run the Firebase Analytics service.

    Users may opt-out of certain Firebase features through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Firebase related sections of this privacy policy, if available.

    Personal Data processed: Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Meta Events Manager (Meta Platforms, Inc.)

    Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on Selfie Leslie.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Google Analytics Advertising Reporting Features (Google LLC)

    Google Analytics on Selfie Leslie has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

    Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

    Personal Data processed: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Google Analytics 4 (Google LLC)

    Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of Selfie Leslie, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information; geolocation data.

    This processing constitutes:

    • a Sale in California

    Amplitude Analytics (Amplitude Inc.)

    Amplitude Analytics is an analytics service provided by Amplitude Inc.

    Personal Data processed: browsing history; device information; email address; first name; last name; login history; phone number; primary account information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data; User ID.

    Place of processing: United States – Privacy Policy; Netherlands – Privacy Policy; European Union – Privacy Policy; United Kingdom – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Google Analytics Demographics and Interests reports (Google LLC)

    Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for Selfie Leslie (demographics means age and gender Data).

    Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

    Personal Data processed: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).

    Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Hotjar

    We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

    Triple Whale

    Triple Whale is an analytics platform that helps ecommerce businesses make data-driven decisions. It combines data from sales, marketing, inventory, and customers into a single dashboard.

    This processing constitutes:

    • a Sharing in California
    • Targeted Advertising in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana
  • Communication

    ShipStation

    https://www.shipstation.com/privacy-policy/

    This processing constitutes:

    • a Sharing in California
  • Contacting the User

    Contact form (Selfie Leslie)

    By filling in the contact form with their Data, the User authorizes Selfie Leslie to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

    Personal Data processed: email address; first name; last name.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    Mailing list or newsletter (Selfie Leslie)

    By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning Selfie Leslie. Your email address might also be added to this list as a result of signing up to Selfie Leslie or after making a purchase.

    Personal Data processed: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; state; Trackers; Usage Data; website; ZIP/Postal code.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in the United States
  • Content performance and features testing (A/B testing)

    The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of Selfie Leslie.

    Google Optimize (Google LLC)

    Google Optimize is an A/B testing service provided by Google LLC ("Google").

    Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Google Optimize 360 (Google LLC)

    Google Optimize 360 is an A/B testing service provided by Google LLC ("Google").

    This service allows the Owner to target groups of Users on the base of their past use of Selfie Leslie. Users that opt-out of tracking by Google Analytics will not be included in experiments created in Google Optimize 360.

    Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Displaying content from external platforms

    This type of service allows you to view content hosted on external platforms directly from the pages of Selfie Leslie and interact with them.
    This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

    Google Fonts (Google LLC)

    Google Fonts is a typeface visualization service provided by Google LLC that allows Selfie Leslie to incorporate content of this kind on its pages.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Font Awesome (Fonticons, Inc. )

    Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows Selfie Leslie to incorporate content of this kind on its pages.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Handling payments

    Unless otherwise specified, Selfie Leslie processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. Selfie Leslie isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.

    Stripe (Stripe, Inc.)

    Stripe is a payment service provided by Stripe, Inc.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    PayPal (PayPal Inc.)

    PayPal is a payment service provided by PayPal Inc., which allows Users to make online payments.

    Personal Data processed: billing address; device information; email address; first name; last name; payment info; phone number; purchase history; Tracker; Usage Data.

    Place of processing: See the PayPal privacy policy – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana

    Shop Pay (Shopify Inc.)

    Shop Pay is a payment management and product checkout page service provided by Shopify Inc., Shopify Commerce Singapore Pte. Ltd or by Shopify International Limited, depending on how the Owner manages the Data processing, which allows Users to make online payments on Selfie Leslie.

    Personal Data processed: billing address; data relating to the point of sale; email address; financial information; first name; last name; payment info; phone number; privacy choices; product interaction; profile picture; purchase history; shipping address; social media accounts; Trackers; Usage Data.

    Place of processing: Canada – Privacy Policy; Singapore – Privacy Policy; Ireland – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; personal information; commercial information; internet or other electronic network activity information; audio, electronic, visual, thermal, olfactory, or similar information.

    This processing constitutes:

    • a Sale in the United States
    • a Sharing in California
    • Targeted Advertising in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana

    Visa (Visa Inc.)

    Visa is a payment service provided by Visa Inc. which allows Users to make online payments.

    Personal Data processed: billing address; data relating to the point of sale; email address; financial information; first name; last name; payment info.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; personal information; commercial information.

    American Express (American Express Company)

    American Express is a payment service provided by American Express Company which allows Users to make online payments.

    Personal Data processed: billing address; data relating to the point of sale; email address; financial information; first name; last name; payment info.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; personal information; commercial information.

    Google Pay (Google LLC)

    Google Pay is a payment service provided by Google LLC, which allows users to make online payments using their Google credentials.

    Personal Data processed: email address; first name; last name; payment info; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information.

    Mastercard (Mastercard Inc.)

    Mastercard is a payment service provided by Mastercard Inc. which allows Users to make online payments.

    Personal Data processed: billing address; biometric data; data relating to the point of sale; email address; first name; last name; payment info.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; biometric information.

    Venmo Business (PayPal Inc.)

    Venmo Business is a payment service provided by PayPal Inc, which allows Users to make payments using their mobile phones.

    Personal Data processed: billing address; data relating to the point of sale; email address; financial information; first name; last name; payment info.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; personal information; commercial information.

  • Heat mapping and session recording

    Heat mapping services are used to display the areas of Selfie Leslie that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
    Some of these services may record sessions and make them available for later visual playback.

    Hotjar Heat Maps & Recordings (Hotjar Ltd.)

    Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.
    Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

    Personal Data processed: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service.

    Place of processing: Malta – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Microsoft Clarity (Microsoft Corporation)

    Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation. Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.

    Personal Data processed: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy; Brazil – Privacy Policy; South Africa – Privacy Policy; Australia – Privacy Policy; Japan – Privacy Policy; Canada – Privacy Policy; India – Privacy Policy; Switzerland – Privacy Policy; United Arab Emirates – Privacy Policy; Germany – Privacy Policy; United Kingdom – Privacy Policy; France – Privacy Policy; Netherlands – Privacy Policy; Ireland – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information; geolocation data.

    This processing constitutes:

    • a Sale in the United States
    • a Sharing in California
    • Targeted Advertising in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana
  • Hosting and backend infrastructure

    This type of service has the purpose of hosting Data and files that enable Selfie Leslie to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of Selfie Leslie.

    Some services among those listed below, if any, may work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

    Amazon Web Services (AWS) (Amazon Web Services, Inc.)

    Amazon Web Services (AWS) is a hosting and backend service provided by Amazon Web Services, Inc.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    Algolia (Algolia SAS)

    Algolia is a hosting and backend service provided by Algolia SAS.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: France – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

  • Interaction with data collection platforms and other third parties

    This type of service allows Users to interact with data collection platforms or other services directly from the pages of Selfie Leslie for the purpose of saving and reusing data.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

    Justuno (Justuno, Inc)

    Justuno is a popup management service provided by Justuno, Inc. Data collected through the Justuno, including precise location Data, may be used to expand and enrich the Owner’s User database, as well as to serve personalized ads to the User.

    Users may opt out of such collection and use of Data by following the instructions provided by the Network Advertising Initiative and AdChoices or through applicable device settings, such as the device advertising settings for mobile devices or ads settings in general.

    Personal Data processed: device information; email address; last name; phone number; physical address; Trackers; Usage Data; ZIP/Postal code.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California
  • Interaction with external social networks and platforms

    This type of service allows interaction with social networks or other external platforms directly from the pages of Selfie Leslie.
    The interaction and information obtained through Selfie Leslie are always subject to the User’s privacy settings for each social network.
    This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
    It is recommended to log out from the respective services in order to make sure that the processed data on Selfie Leslie isn’t being connected back to the User’s profile.

    Facebook Like button and social widgets (Meta Platforms, Inc.)

    The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Meta Platforms, Inc.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in the United States
  • Interaction with live chat platforms

    This type of service allows Users to interact with third-party live chat platforms directly from the pages of Selfie Leslie, in order to contact and be contacted by Selfie Leslie‘s support service.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

    Facebook Messenger Customer Chat (Meta Platforms, Inc.)

    The Facebook Messenger Customer Chat is a service for interacting with the Messenger instant messaging app and platform provided by Meta Platforms, Inc.

    Personal Data processed: Data communicated while using the service; Tracker; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Interaction with online survey platforms

    This type of service allows Users to interact with third-party online survey platforms directly from the pages of Selfie Leslie.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

    Hotjar Poll & Survey widgets (Hotjar Ltd.)

    The Hotjar Poll & Survey widgets are services that enable interaction with the Hotjar platform provided by Hotjar Ltd.
    Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

    Personal Data processed: Trackers; Usage Data; various types of Data.

    Place of processing: Malta – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Interaction with support and feedback platforms

    This type of service allows Users to interact with third-party support and feedback platforms directly from the pages of Selfie Leslie.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.

    Zendesk Widget (Zendesk, Inc.)

    The Zendesk Widget is a service for interacting with the Zendesk support and feedback platform provided by Zendesk Inc.

    Personal Data processed: email address; first name; last name; phone number; Trackers; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Managing contacts and sending messages

    This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
    These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

    Mailchimp (Intuit Inc.)

    Mailchimp is an email address management and message sending service provided by Intuit Inc.

    Personal Data processed: email address; first name; last name; Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in the United States
    • a Sharing in California

    Klaviyo (Klaviyo Inc.)

    Klaviyo is an email address management and message sending service provided by Klaviyo Inc.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: company name; country; email address; first name; gender; last name; phone number; physical address; purchase history; state; Usage Data; various types of Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; biometric information; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    GoDaddy Professional Email (GoDaddy.com, LLC)

    GoDaddy Professional Email is an email address management and message-sending service provided by GoDaddy.com, LLC.

    Personal Data processed: email address.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California
  • Managing data collection and online surveys

    This type of service allows Selfie Leslie to manage the creation, deployment, administration, distribution and analysis of online forms and surveys in order to collect, save and reuse Data from any responding Users.
    The Personal Data collected depend on the information asked and provided by the Users in the corresponding online form.

    These services may be integrated with a wide range of third-party services to enable the Owner to take subsequent steps with the Data processed - e.g. managing contacts, sending messages, analytics, advertising and payment processing.

    Klaviyo Forms (Klaviyo Inc.)

    Klaviyo Forms is a form builder and data collection platform provided by Klaviyo Inc.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: email address; phone number.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    • a Sale in California

    Facebook lead ads (Meta Platforms, Inc.)

    Facebook lead ads is an advertising and data collection service provided by Meta Platforms, Inc. that allows form-based ads to be shown to Users pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be requested to provide further information.

    Form submission results in the collection and processing of these Data by the Owner under this privacy policy, and only for the specific purpose outlined on the form and/or inside this privacy policy, where provided.

    Users may exercise their rights, at any time, including the right to withdraw their consent to the processing of their Data, as specified in the section containing information about User rights in this privacy policy.

    Personal Data processed: city; company name; country; Data communicated while using the service; email address; first name; gender; last name; marital status; phone number; physical address; profession; state; Tracker; Usage Data; ZIP/Postal code.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; biometric information; internet or other electronic network activity information; employment related information; inferences drawn from other personal information.

    This processing constitutes:

    • a Sale in California

    Hotjar surveys (Hotjar Ltd.)

    Hotjar surveys is a survey builder and data collection platform provided by Hotjar Ltd.
    Hotjar surveys may use cookies to track User behavior. Users can Opt-Out of Hotjar surveys cookie tracking by visiting this opt-out page.

    Hotjar surveys respects the Do Not Track option available in most modern browsers that, if activated, sends a special signal to stop tracking User activity. Users can find more information on how to enable Do Not Track for each supported browser here.

    Personal Data processed: email address; first name; last name; phone number; physical address.

    Place of processing: Malta – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers.

    This processing constitutes:

    • a Sale in California
  • Marketing

    Klaviyo

    This Privacy Notice (“Privacy Notice“) describes the privacy practices of Klaviyo Inc. and its subsidiaries and affiliates (collectively, “Klaviyo” or “us” or “we“).

    Klaviyo provides marketing technology services to other businesses – our clients. To take advantage of our services, our clients share with us information about their individual consumers, including contact details and shopping histories. We analyze that information and develop and send communications to the consumers only at the direction of the client who provided the information, and only on that client’s behalf. We may also collect personal data for our own business purposes in connection with our business, such as business contact details of potential customers or job applicants’ resumes. We do not collect employee or HR related data in the EU or Switzerland, or transfer such information either into or out of the EU or Switzerland.

    This Privacy Notice applies to:

    The klaviyo.com website and any other websites or online services controlled by us and which display this Privacy Notice, and
    Marketing technology services that we provide to our clients.
    Click on the links below to jump to sections of the Privacy Notice:

    Information We Collect
    Information We Collect for Klaviyo’s Own Business Purposes
    Information We Collect from or on Behalf of Our Clients
    Cookies and Other Information Collected by Automated Means
    Automated Data Collection for Klaviyo’s Own Business Purposes
    Automated Data Collection on Behalf of Our Clients
    Our Use of Personal Information
    Our Use of Personal Information for Klaviyo’s Own Business Purposes
    Our Use of Personal Information on Behalf of our Clients
    Information We Share
    Careers
    Privacy Preferences, Rights, And Choices
    International Data Transfers
    EU-US Privacy Shield & Swiss-US Privacy Shield Certifications
    How We Protect Information
    Links To Websites And Third Party Content
    Changes To Our Privacy Notice
    Data Retention
    California Privacy Rights
    How To Contact Us
    INFORMATION WE COLLECT

    Information We Collect for Klaviyo’s Own Business Purposes

    We may collect information about individuals who interact with Klaviyo when using our website or services (such as employees of our clients), job applicants, and other individuals.

    How we collect the information

    We may collect information:

    Directly from individuals
    From third party vendors, data brokers, or business partners
    From recruiters
    Types of information we collect

    The types of information we collect include:

    Personal and business contact information (such as name, business name, address, telephone number, email address, and mailing address)
    Payment information (such as credit card or other financial account numbers)
    We do not collect employee or HR related data in the EU or Switzerland, or transfer such information either into or out of the EU or Switzerland.
    Information We Collect from or on Behalf of Our Clients

    We may collect information about individual consumers from our clients or – at clients’ request– from their service providers. Our clients determine the scope of the information transferred to us, and the information we receive may vary by client. Typically, we may collect clients’ consumers’ contact details and demographic data, shopping histories, and details about consumers’ interactions with marketing communications.

    COOKIES AND OTHER INFORMATION COLLECTED BY AUTOMATED MEANS

    We, our service providers, and our business partners, may collect certain information about the use of our websites by automated means, such as cookies, web beacons and other technologies. Likewise, as part of our services, we may offer our clients the ability to install these types of technologies on their websites or in the emails they send to their customers; and if a client does so, we collect information on its behalf. A “cookie” is a text file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server. We and our service providers and business partners may collect information about your online activities over time and across third-party websites when you use our websites and mobile applications.

    Because there is not yet a consensus on how companies should respond to web browser-based do-not-track (“DNT”) mechanisms, we do not respond to web browser-based DNT signals at this time. Please see the “Privacy Preferences, Rights and Choices” section below for information about how you may opt out of, or limit the use of, your browsing behavior for online behavioral advertising purposes.

    The information we collect by automated means varies based on whether we are collecting information for our own business purposes or whether we are collecting information from or on behalf of our customers to provide our services.

    Automated Data Collection for Klaviyo’s Own Business Purposes

    The information collected by automated means for our own business purposes includes:

    Details about the devices that are used to access our websites (such as the IP address, and type of operating system and web browser)
    Dates and times of visits to, and use of, our websites
    Information about how our websites are used (such as the content that is viewed on our websites and how users navigate between our webpages, and the date and time of access)
    Details about how individuals interact with our emails (such as whether the email is opened and which links are clicked in the email)
    URLs that refer visitors to our websites
    Search terms used to reach our websites
    Web browsers may offer users of our websites the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our websites may not function correctly.

    Automated Data Collection on Behalf of Our Clients

    The information collected by automated means on behalf of our clients may include:

    Details about the devices that are used to access our clients’ websites (such as the IP address, and type of operating system and web browser)
    Dates and times of visits to, and use of, our clients’ websites
    Information about how our clients’ websites are used (such as the content that is viewed on our clients’ websites and how users navigate between webpages, and the date and time of access)
    Details about how individuals interact with our clients’ emails (such as whether the email is opened and which links are clicked in the email)
    URLs that refer visitors to our clients’ websites
    Search terms used to reach our clients’ websites
    Web browsers may offer users of our clients’ websites the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our websites may not function correctly.
    OUR USE OF PERSONAL INFORMATION

    Our Use of Personal Information for Klaviyo’s Own Business Purposes

    We may use personal information to:

    Provide our services to our clients
    Communicate about the products and services we offer, and respond to requests, inquiries, comments, and suggestions
    Analyze and enhance our communications and strategies (including by identifying when emails sent to you have been received and read)
    Operate, evaluate and improve our business, our websites, and other products and services we offer (including to develop new products and services)
    Invoice and collect payment for our services
    Establish and maintain an individual’s profile in our service
    Tailor the content we display in our communications, in our services and in mobile apps
    Administer surveys and other market research
    Comply with legal requirements, judicial process, and our company policies (including to verify users’ identity in connection with access or correction requests)
    Protect against, identify, investigate, and respond to fraud, illegal activity (such as incidents of hacking or misuse of our websites and mobile applications), and claims and other liabilities, including by enforcing the terms and conditions that govern the services we provide
    Process employment applications
    Monitor recruiting statistics, to inform our recruitment activities
    We may aggregate and/or de-identify any information that we collect, such that the information no longer identifies any specific individual. We may use, disclose and otherwise process such information for our own legitimate business purposes – including historical and statistical analysis and business planning – without restriction.

    Our Use of Personal Information on Behalf of our Clients

    We use personal information we collect from or on behalf of our clients to provide services to our clients at their direction. We do not use this information for Klaviyo’s own purposes. We use personal information only as directed or authorized by our client. Typically, we are directed or authorized to use personal information collected on behalf of the client to:

    Help customize marketing strategy for our clients
    Personalize marketing content for our clients’ customers
    Target customers for our clients’ marketing campaigns
    Analyze and enhance our clients’ communications and strategies (including by identifying when emails sent to you have been received and read)
    Analyze results from marketing campaigns for our clients
    INFORMATION WE SHARE

    We may share personal information for the purposes set out in this Privacy Notice with:

    Service providers that perform services on our behalf, such as technology providers (including providers of payment processing, technology support, web hosting, and email communications)
    Survey and market research providers
    Advertising and marketing partners
    Analytics organizations
    Unless prohibited by applicable law, we reserve the right to transfer the information we maintain in the event we sell or transfer all or a portion of our business or assets. If we engage in such a sale or transfer, we will – where required by applicable law – make reasonable efforts to direct the recipient to use your personal information in a manner that is consistent with this Privacy Notice. After such a sale or transfer, you may contact the recipient with any inquiries concerning the processing of your personal information.

    In addition, we may share your information to comply with legal and regulatory requirements, and protect against and prevent fraud, illegal activity (such as identifying and responding to incidents of hacking or misuse of our websites and mobile applications), and claims and other liabilities.

    CAREERS

    If you submit your information in connection with job opportunities at Klaviyo, we will use and disclose the information to process your application (including to contact you and/or your references and former employers if appropriate), to monitor recruitment statistics, and to comply with government reporting requirements. We also retain statistical information about applicants to help inform our recruitment activities. We will process this information based on our legitimate interest of evaluating job candidates or, when you provide us with sensitive information, based on your consent.

    PRIVACY PREFERENCES, RIGHTS, AND CHOICES

    Individuals have certain rights and choices regarding Klaviyo’s processing of their personal information. Please note, however, that if the exercise of these rights limits our ability to process personal information, we may be precluded from providing our products or services to individuals who exercise these rights, or from otherwise engaging with such individuals going forward.

    Individuals whose personal information Klaviyo processes on behalf of a client should contact that client to exercise the rights and choices described in this section.

    We reserve the right to verify the identity of the individual in connection with any requests regarding personal information to help ensure that we provide the information to individuals to whom the information pertains, and allow only those individuals or their authorized representatives to exercise rights with respect to that information.

    For information about the rights and choices users have with respect to cookies and online tracking, please see the “Cookies and Other Information Collected by Automated Means” section of this Privacy Notice.

    General Objections to the Processing of Personal Information

    To the extent provided by applicable law, you may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your personal information. We will apply your preferences going forward. In some circumstances, withdrawing your consent to Klaviyo’s use or disclosure of your personal information will mean that Klaviyo will not be able to provide products or services to you or to otherwise engage with you.

    Access to Personal Information

    You may request access to correct, amend, or delete the personal information that we maintain about you. If we grant your request, we will provide you with a copy of the personal information we maintain about you in the ordinary course of business, in a commonly used format. You may request to correct any errors in your personal information. We may reject your request to access or correct your information, as permitted by applicable law. If we reject your request, we will notify you of the reasons for the rejection. If you wish to exercise this right please contact us here at privacy@klaviyo.com

    We will also provide an EU or Swiss individuals with opt-out or opt-in choice before we share their data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized.

    To limit the use and disclosure of your personal information, please submit a written request to privacy@klaviyo.com.

    Portability of Personal Information

    You may request that we transfer your personal information to another data controller. We may reject your request, as permitted by applicable law. If we reject your request, we will notify you of the reasons for the rejection.

    Deletion of Personal Information

    You may request that we delete your personal information. We may reject your request, as permitted by applicable law. If we reject your request, we will notify you of the reasons for the rejection.

    Marketing Emails

    You may unsubscribe from receiving marketing or other commercial emails from Klaviyo by following the instructions included in the email. However, even if you opt out of receiving such communications, we retain the right to send you non-marketing communications (such as information about changes to our website terms).

    Online Behavioral Advertising

    Some of the business partners that collect information about users’ activities on our websites may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behavior for purposes of targeted advertising. For example, users may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here. European users may opt out of receiving targeted advertising on websites through members of the European Interactive Digital Advertising Alliance by clicking here, selecting the user’s country, and then clicking “Choices” (or similarly-titled link). Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.

    INTERNATIONAL DATA TRANSFERS

    We may transfer personal information to countries other than the country in which the data was originally collected for the purposes described in this Privacy Notice. For example, if you are located outside of the United States, we typically transfer your personal information to the United States, where Klaviyo is headquartered. The countries to which we transfer personal information may not have the same data protection laws as the country in which you initially provided the information.

    EU-US PRIVACY SHIELD & SWISS-US PRIVACY SHIELD CERTIFICATIONS

    Klaviyo participates in the EU-US Privacy Shield framework and Swiss-U.S. Privacy Shield framework.

    Klaviyo complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and/or Switzerland to the United States. Klaviyo has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.

    In particular, if Klaviyo transfers to its service providers any personal information that Klaviyo received in reliance on its Privacy Shield certification, Klaviyo is responsible for the third parties’ processing of that personal information, unless Klaviyo proves that it is not responsible for the event giving rise to the damage. Please be aware that Klaviyo may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

    Klaviyo is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.

    In compliance with the EU-US and Swiss-US Privacy Shield Principles, Klaviyo commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact Klaviyo at:

    privacy@klaviyo.com

    Klaviyo has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint.

    As further explained in the Privacy Shield Principles more fully described here, you may be entitled to invoke binding arbitration pertaining to certain residual complaints that have not been resolved by any other means.

    HOW WE PROTECT INFORMATION

    We maintain reasonable administrative, technical, and physical safeguards designed to protect the personal information we maintain against accidental, unlawful, or unauthorized access, disclosure, alteration, use, loss, or destruction. However, we cannot guarantee that the safeguards we maintain will ensure the security of the personal information.

    LINKS TO OTHER WEBSITES AND THIRD-PARTY CONTENT

    We may provide links to websites and other third-party content that is not owned or operated by Klaviyo. The websites and third-party content to which we link may have separate privacy notices or policies. Klaviyo is not responsible for the privacy practices of any entity that it does not own or control.

    CHANGES TO OUR PRIVACY NOTICE

    Klaviyo reserves the right to change this Privacy Notice at any time. When we update this Privacy Notice, we will notify you of changes that are deemed material under applicable legal requirements by updating the date of this Privacy Notice and providing other notification as required by applicable law. We may also notify you of changes to the Privacy Notice in other ways, such as via email or other contact information you have provided.

    DATA RETENTION

    We will retain personal information only for as long as necessary to fulfill the purpose(s) for which the information was collected, depending on the purpose(s) for which the information was collected, the nature of the information, any contractual relationship that may govern the retention of the data, and our legal or regulatory obligations. We will then destroy the personal information or anonymize the information, in accordance with applicable law.

    CALIFORNIA PRIVACY RIGHTS

    California law permits visitors who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us at privacy@klaviyo.com.

    HOW TO CONTACT US

    You may contact us with questions, comments, or complaints about this Privacy Notice or our privacy practices, or if you wish to access, delete or correct you information, by emailing privacy@klaviyo.com.

    If you are a resident within the European Economic Area, you also have the right to file a complaint with the supervisory authority of your member state.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    SMS

    The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

    The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Instant Audiences

    Instant Audiences remembers returning, opted-in shoppers for longer.

    This processing constitutes:

    • a Sale in the United States
    • a Sharing in California
    • Targeted Advertising in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana
  • Platform services and hosting

    These services have the purpose of hosting and running key components of Selfie Leslie, therefore allowing the provision of Selfie Leslie from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
    Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

    Shopify (Shopify Inc.)

    Shopify is a platform provided by Shopify Inc. that allows the Owner to build, run and host an e-commerce website.

    Personal Data processed: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Tracker; Usage Data.

    Place of processing: Canada – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information.

    This processing constitutes:

    GoDaddy Web Hosting (GoDaddy.com, LLC)

    GoDaddy Web Hosting is a hosting service provided by GoDaddy.com, LLC.

    Personal Data processed: billing address; city; country; Data communicated while using the service; device information; email address; first name; language; last name; physical address; state; Trackers; Usage Data; ZIP/Postal code.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information; inferences drawn from other personal information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Amazon Appstore (Amazon)

    Selfie Leslie is distributed on Amazon Appstore, a platform for the distribution of mobile apps, provided by Amazon.

    By virtue of being distributed via this app store, Amazon may collect basic usage analytics through Selfie Leslie and share aggregate information with the Owner.

    Personal Data processed: Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

  • Registration and authentication

    By registering or authenticating, Users allow Selfie Leslie to identify them and give them access to dedicated services.
    Depending on what is described below, third parties may provide registration and authentication services. In this case, Selfie Leslie will be able to access some Data, stored by these third-party services, for registration or identification purposes.
    Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

    Pinterest OAuth (Pinterest, Inc.)

    Pinterest OAuth is a registration and authentication service provided by Pinterest, Inc. and is connected to the Pinterest social network.

    Personal Data processed: various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Remarketing and behavioral targeting

    This type of service allows Selfie Leslie and its partners to inform, optimize and serve advertising based on past use of Selfie Leslie by the User.
    This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
    Some services offer a remarketing option based on email address lists.
    In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

    Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

    Google Ads Remarketing (Google LLC)

    Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of Selfie Leslie with the Google Ads advertising network and the DoubleClick Cookie.

    In order to understand Google's use of Data, consult Google's partner policy.

    Users can opt out of Google's use of Trackers for ads personalization by visiting Google's Ads Settings.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Facebook Remarketing (Meta Platforms, Inc.)

    Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of Selfie Leslie with the Meta Audience Network.

    Personal Data processed: Cookies; Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Facebook Custom Audience (Meta Platforms, Inc.)

    Facebook Custom Audience is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of Selfie Leslie with the Meta Audience Network.

    Users can opt out of Meta's use of Trackers for ads personalization by visiting this opt-out page.

    Personal Data processed: Cookies; email address.

    Place of processing: United States – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Klaviyo segmentation and social advertising (Klaviyo Inc.)

    Klaviyo segmentation and social advertising is a remarketing and behavioral targeting service provided by Klaviyo Inc.

    Klaviyo segmentation and social advertising makes use of tracking technologies to monitor User behavior. This Data is then used to personalize the User's experience and to provide targeted advertising. Klaviyo segmentation and social advertising may also connect the collected Data with other networks, including advertising networks, and enable these parties to track and target the User. The Owner, unless otherwise specified in this document, has no direct relationship with the third parties that Klaviyo segmentation and social advertising may be including.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: device information; email address; purchase history; Tracker; Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

    Category of Personal Information collected according to the CCPA: identifiers; commercial information; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    TikTok Remarketing ( TikTok Information Technologies UK Limited )

    TikTok Remarketing is a remarketing and behavioral targeting service provided by TikTok Information Technologies UK Limited that connects the activity of Selfie Leslie with the TikTok advertising network.

    Personal Data processed: device information; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data.

    Place of processing: United Kingdom – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California

    Criteo Dynamic Retargeting (Criteo SA)

    Criteo Dynamic Retargeting is a remarketing and behavioral targeting service provided by Criteo SA., that connects the activity of Selfie Leslie with the Criteo advertising network.

    As part of the operation of Selfie Leslie, the Owner and Criteo SA are joint controllers for the Criteo Dynamic Retargeting advertising service.

    For this purpose, the Owner has entered into a Data Processing Agreement (DPA) with Criteo SA which can be reviewed here.

    Users may at any time withdraw their consent to the processing of their Personal Data by Criteo and opt out of personalized advertising by clicking the “Disable Criteo services” button in Criteo’s privacy policy.

    Personal Data processed: Trackers; Usage Data.

    Place of processing: France – Privacy Policy – Opt Out.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
    • a Sharing in California
  • Spam and bots protection

    This type of service analyzes the traffic of Selfie Leslie, potentially containing Users' Personal Data, with the purpose of filtering it from unwanted parts of traffic, messages and content that are recognized as spam or protecting it from malicious bots activities.

    Cloudflare Bot Management (Cloudflare, Inc.)

    Cloudflare Bot Management is a malicious bot protection and management service provided by Cloudflare, Inc.

    Personal Data processed: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: identifiers; internet or other electronic network activity information; geolocation data; inferences drawn from other personal information.

    This processing constitutes:

    • a Sharing in California
  • Tag Management

    This type of service helps the Owner to manage the tags or scripts needed on Selfie Leslie in a centralized fashion.
    This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

    Google Tag Manager (Google LLC)

    Google Tag Manager is a tag management service provided by Google LLC.

    Personal Data processed: Usage Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • Traffic optimization and distribution

    This type of service allows Selfie Leslie to distribute their content using servers located across different countries and to optimize their performance.
    Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between Selfie Leslie and the User's browser.
    Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

    Cloudflare (Cloudflare Inc.)

    Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
    The way Cloudflare is integrated means that it filters all the traffic through Selfie Leslie, i.e., communication between Selfie Leslie and the User's browser, while also allowing analytical data from Selfie Leslie to be collected.

    Personal Data processed: Cookies; various types of Data as specified in the privacy policy of the service.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

    Bunny CDN (BunnyWay d.o.o.)

    Bunny CDN is a traffic optimization and distribution service provided by BunnyWay d.o.o.

    Personal Data processed: Usage Data.

    Place of processing: Slovenia – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California
  • User database management

    This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to Selfie Leslie, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that the Owner can display and use for improving Selfie Leslie.
    Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on Selfie Leslie.

    Klaviyo CRM (Klaviyo Inc.)

    Klaviyo CRM is a User database management service provided by Klaviyo Inc.

    Klaviyo CRM can also be used as a medium for communications, either through email, or through messages within Selfie Leslie.

    To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.

    Personal Data processed: various types of Data.

    Place of processing: United States – Privacy Policy.

    Category of Personal Information collected according to the CCPA: internet or other electronic network activity information.

    This processing constitutes:

    • a Sale in California

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Cookie Policy

Selfie Leslie uses Trackers. To learn more, Users may consult the Cookie Policy.

Further Information for Users in the European Union

This section applies to all Users in the European Union, according to the General Data Protection Regulation (the “GDPR”), and, for such Users, supersedes any other possibly divergent or conflicting information contained in the privacy policy. Further details regarding the categories of Data processed, the purposes of processing, the categories of recipients of the Personal Data, if any, and further information about Personal Data can be found in the section titled “Detailed information on the processing of Personal Data” within this document.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes.
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Further information about retention time

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfil a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following, to the extent permitted by law:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Users are also entitled to learn about the legal basis for Data transfers abroad including to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time, free of charge and without providing any justification. Where the User objects to processing for direct marketing purposes, the Personal Data will no longer be processed for such purposes. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered by the Owner as early as possible and always within one month, providing Users with the information required by law. Any rectification or erasure of Personal Data or restriction of processing will be communicated by the Owner to each recipient, if any, to whom the Personal Data has been disclosed unless this proves impossible or involves disproportionate effort. At the Users’ request, the Owner will inform them about those recipients.

Further information for Users in the United States

This part of the document integrates with and supplements the information contained in the rest of the privacy policy and is provided by the business running Selfie Leslie and, if the case may be, its parent, subsidiaries and affiliates (for the purposes of this section referred to collectively as “we”, “us”, “our”).

The information contained in this section applies to all Users (Users are referred to below, simply as “you”, “your”, “yours”), who are residents in the following states: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana.

For such Users, this information supersedes any other possibly divergent or conflicting provisions contained in the privacy policy.

This part of the document uses the term Personal Information (and Sensitive Personal Information).

Notice at collection

The following Notice at collection provides you with timely notice about the categories of Personal Information collected or disclosed in the past 12 months so that you can exercise meaningful control over our use of that Information.

While such categorization of Personal Information is mainly based on California privacy laws, it can also be helpful for anyone who is not a California resident to get a general idea of what types of Personal Information are collected.

  • Internet or other electronic network activity information

    Personal Information collected or disclosed: Cookies, Usage Data, Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example), email address, first name, last name, various types of Data as specified in the privacy policy of the service, gender, phone number, physical address, company name, country, state, various types of Data, purchase history, device information, Tracker, ZIP/Postal code, billing address, shipping address, Data communicated while using the service, city, profession, Universally unique identifier (UUID), number of Users, session statistics, latitude (of city), longitude (of city), browser information, browsing history, User ID, login history, primary account information, county, date of birth, website, language, province, metro area, geography/region, IP address, app information, device logs, operating systems, launches, number of sessions, session duration, scroll-to-page interactions, mouse movements, scroll position, keypress events, motion sensor events, touch events, video views, clicks, search history, page views, interaction events, page events, custom events, Application opens, product interaction, profile picture, data relating to the point of sale, privacy choices, social media accounts, time zone, diagnostic events, layout details, positional information

    Sensitive Personal Information collected or disclosed ℹ️: payment info, marital status, financial information

    Purposes:

    • Analytics
    • Interaction with external social networks and platforms
    • Advertising
    • Remarketing and behavioral targeting
    • Managing contacts and sending messages
    • Traffic optimization and distribution
    • Displaying content from external platforms
    • Tag Management
    • Handling payments
    • Hosting and backend infrastructure
    • Interaction with data collection platforms and other third parties
    • Platform services and hosting
    • User database management
    • Interaction with live chat platforms
    • Managing data collection and online surveys
    • Access to third-party accounts
    • Registration and authentication
    • Content performance and features testing (A/B testing)
    • Interaction with support and feedback platforms
    • Contacting the User
    • Spam and bots protection
    • Heat mapping and session recording
    • Interaction with online survey platforms

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Google LLC, Meta Platforms, Inc., Microsoft Corporation, Intuit Inc., Cloudflare Inc., Fonticons, Inc. , Stripe, Inc., Klaviyo Inc., Amazon Web Services, Inc., Pinterest, Inc., Algolia SAS, NextRoll, Inc., Justuno, Inc, Shopify Inc., Sharethis Inc., TikTok Inc., TikTok Information Technologies UK Limited , PayPal Inc., Query Click Limited, X Corp., Reklame S.r.l., Demandbase Ltd., Outbrain Inc., Zendesk, Inc., BunnyWay d.o.o., Amplitude Inc., GoDaddy.com, LLC, Criteo SA, Cloudflare, Inc., Amazon, Hotjar Ltd.

    Service providers or contractors: Selfie Leslie

  • Identifiers

    Personal Information collected or disclosed: About Me, Birthday, Cookies, Usage Data, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example), email address, first name, last name, gender, phone number, physical address, company name, country, state, various types of Data, purchase history, Tracker, device information, Trackers, ZIP/Postal code, billing address, shipping address, city, profession, Data communicated while using the service, Universally unique identifier (UUID), various types of Data as specified in the privacy policy of the service, number of Users, session statistics, latitude (of city), longitude (of city), browser information, browsing history, User ID, login history, primary account information, county, date of birth, website, language, province, metro area, geography/region, IP address, app information, device logs, operating systems, launches, number of sessions, session duration, scroll-to-page interactions, mouse movements, scroll position, keypress events, motion sensor events, touch events, video views, clicks, search history, page views, interaction events, page events, custom events, Application opens, product interaction, profile picture, data relating to the point of sale, privacy choices, social media accounts, time zone, diagnostic events, layout details, positional information

    Sensitive Personal Information collected or disclosed ℹ️: payment info, marital status, financial information, biometric data

    Purposes:

    • Access to third-party accounts
    • Advertising
    • Remarketing and behavioral targeting
    • Managing contacts and sending messages
    • Interaction with data collection platforms and other third parties
    • Platform services and hosting
    • Managing data collection and online surveys
    • Handling payments
    • Contacting the User
    • Interaction with support and feedback platforms
    • Analytics
    • Spam and bots protection
    • Heat mapping and session recording
    • Interaction with online survey platforms

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Meta Platforms, Inc., Intuit Inc., Klaviyo Inc., NextRoll, Inc., Justuno, Inc, Shopify Inc., TikTok Inc., TikTok Information Technologies UK Limited , PayPal Inc., Outbrain Inc., Zendesk, Inc., Google LLC, Amplitude Inc., GoDaddy.com, LLC, Cloudflare, Inc., Hotjar Ltd., Microsoft Corporation

    Service providers or contractors: Selfie Leslie, Visa Inc., American Express Company, Mastercard Inc., PayPal Inc.

  • Personal information

    Personal Information collected or disclosed: About Me, Birthday, Trackers, Usage Data, first name, last name, email address, phone number, billing address, shipping address, product interaction, profile picture, data relating to the point of sale, purchase history, privacy choices, social media accounts

    Sensitive Personal Information collected or disclosed ℹ️: payment info, financial information

    Purposes:

    • Access to third-party accounts
    • Handling payments

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Meta Platforms, Inc., Shopify Inc.

    Service providers or contractors: Visa Inc., American Express Company, PayPal Inc.

  • Commercial information

    Personal Information collected or disclosed: Usage Data, first name, last name, gender, phone number, physical address, email address, company name, country, state, various types of Data, purchase history, Tracker, device information, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example), billing address, shipping address, city, ZIP/Postal code, profession, Data communicated while using the service, Trackers, county, date of birth, website, product interaction, profile picture, data relating to the point of sale, privacy choices, social media accounts

    Sensitive Personal Information collected or disclosed ℹ️: payment info, marital status, financial information, biometric data

    Purposes:

    • Managing contacts and sending messages
    • Advertising
    • Platform services and hosting
    • Remarketing and behavioral targeting
    • Managing data collection and online surveys
    • Handling payments
    • Contacting the User

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Klaviyo Inc., NextRoll, Inc., Shopify Inc., Meta Platforms, Inc., PayPal Inc., Google LLC

    Service providers or contractors: Selfie Leslie, Visa Inc., American Express Company, Mastercard Inc., PayPal Inc.

  • Biometric information

    Personal Information collected or disclosed: Usage Data, first name, last name, gender, phone number, physical address, email address, company name, country, state, various types of Data, purchase history, Tracker, city, ZIP/Postal code, profession, Data communicated while using the service, billing address, data relating to the point of sale

    Sensitive Personal Information collected or disclosed ℹ️: marital status, payment info, biometric data

    Purposes:

    • Managing contacts and sending messages
    • Managing data collection and online surveys
    • Handling payments

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Klaviyo Inc., Meta Platforms, Inc.

    Service providers or contractors: Mastercard Inc.

  • Employment related information

    Personal Information collected or disclosed: Tracker, Usage Data, first name, last name, email address, physical address, city, country, phone number, ZIP/Postal code, gender, state, company name, profession, Data communicated while using the service

    Sensitive Personal Information collected or disclosed ℹ️: marital status

    Purposes:

    • Managing data collection and online surveys

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Meta Platforms, Inc.

  • Inferences drawn from other personal information

    Personal Information collected or disclosed: Tracker, Usage Data, first name, last name, email address, physical address, city, country, phone number, ZIP/Postal code, gender, state, company name, profession, Data communicated while using the service, Trackers, device information, language, billing address, province, county, latitude (of city), longitude (of city), metro area, geography/region, IP address, app information, device logs, operating systems, browser information, launches, number of sessions, session duration, scroll-to-page interactions, mouse movements, scroll position, keypress events, motion sensor events, touch events, video views, clicks, browsing history, search history, session statistics, page views, interaction events, page events, custom events, Application opens

    Sensitive Personal Information collected or disclosed ℹ️: marital status

    Purposes:

    • Managing data collection and online surveys
    • Platform services and hosting
    • Spam and bots protection

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Meta Platforms, Inc., GoDaddy.com, LLC, Cloudflare, Inc.

  • Geolocation data

    Personal Information collected or disclosed: Trackers, Usage Data, number of Users, city, device information, session statistics, latitude (of city), longitude (of city), browser information, ZIP/Postal code, state, province, country, county, metro area, geography/region, IP address, app information, device logs, operating systems, language, launches, number of sessions, session duration, scroll-to-page interactions, mouse movements, scroll position, keypress events, motion sensor events, touch events, video views, clicks, browsing history, search history, page views, interaction events, page events, custom events, Application opens, time zone, diagnostic events, layout details, positional information

    Purposes:

    • Analytics
    • Spam and bots protection
    • Heat mapping and session recording

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Google LLC, Cloudflare, Inc., Microsoft Corporation

  • Audio, electronic, visual, thermal, olfactory, or similar information

    Personal Information collected or disclosed: Trackers, Usage Data, first name, last name, email address, phone number, billing address, shipping address, product interaction, profile picture, data relating to the point of sale, purchase history, privacy choices, social media accounts

    Sensitive Personal Information collected or disclosed ℹ️: payment info, financial information

    Purposes:

    • Handling payments

    Retention period: for the time necessary to fulfill the purpose

    Sold or Shared ℹ️: Yes

    Targeted Advertising: ℹ️: Yes

    Third-parties: Shopify Inc.

ℹ️ You can read the definitions of these concepts inside the “Definitions and legal references section” of the privacy policy.

To know more about your rights in particular to opt out of certain processing activities and to limit the use of your sensitive personal information (“Limit the Use of My Sensitive Personal Information”) you can refer to the “Your privacy rights under US state laws” section of our privacy policy.

For more details on the collection of Personal Information, please read the section “Detailed information on the processing of Personal Data” of our privacy policy.

We won’t process your Information for unexpected purposes, or for purposes that are not reasonably necessary to and compatible with the purposes originally disclosed, without your consent.

What are the sources of the Personal Information we collect?

We collect the above-mentioned categories of Personal Information, either directly or indirectly, from you when you use Selfie Leslie.

For example, you directly provide your Personal Information when you submit requests via any forms on Selfie Leslie. You also provide Personal Information indirectly when you navigate Selfie Leslie, as Personal Information about you is automatically observed and collected.

Finally, we may collect your Personal Information from third parties that work with us in connection with the Service or with the functioning of Selfie Leslie and features thereof.

Your privacy rights under US state laws

You may exercise certain rights regarding your Personal Information. In particular, to the extent permitted by applicable law, you have:

  • the right to access Personal Information: the right to know. You have the right to request that we confirm whether or not we are processing your Personal Information. You also have the right to access such Personal Information;
  • the right to correct inaccurate Personal Information. You have the right to request that we correct any inaccurate Personal Information we maintain about you;
  • the right to request the deletion of your Personal Information. You have the right to request that we delete any of your Personal Information;
  • the right to obtain a copy of your Personal Information. We will provide your Personal Information in a portable and usable format that allows you to transfer data easily to another entity – provided that this is technically feasible;
  • the right to opt out from the Sale of your Personal Information; We will not discriminate against you for exercising your privacy rights.
  • the right to non-discrimination.

Additional rights for Users residing in California

In addition to the rights listed above common to all Users in the United States, as a User residing in California, you have:

  • The right to opt out of the Sharing of your Personal Information for cross-context behavioral advertising;
  • The right to request to limit our use or disclosure of your Sensitive Personal Information to only that which is necessary to perform the services or provide the goods, as is reasonably expected by an average consumer. Please note that certain exceptions outlined in the law may apply, such as, when the collection and processing of Sensitive Personal Information is necessary to verify or maintain the quality or safety of our service.

Additional rights for Users residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana

In addition to the rights listed above common to all Users in the United States, as a User residing in Virginia, Colorado, Connecticut, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island and Montana you have

  • The right to opt out of the processing of your personal information for Targeted Advertising or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;
  • The right to freely give, deny or withdraw your consent for the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer. In Maryland, your Sensitive Personal Information will be collected or processed only if strictly necessary to provide or maintain a specific product or service requested by you.

In Minnesota and Maryland Users also have the right to obtain a list of the specific third parties to which the controller has disclosed the consumer's personal data

* Note that in some states like Minnesota you have the following specific rights connected to profiling:

  • The right to question the results of the profiling;
  • The right to be informed of the reason that the profiling resulted in the decision; if feasible
  • The right to be informed of what actions the consumer might have taken to secure a different decision and the actions that the consumer might take to secure a different decision in the future;
  • The right to review personal data used in the profiling;
  • If inaccurate, the right to have the data corrected and the profiling decision reevaluated based on the corrected data;

Additional rights for users residing in Utah and Iowa

In addition to the rights listed above common to all Users in the United States, as a User residing in Utah and Iowa, you have:

  • The right to opt out of the processing of your Personal Information for Targeted Advertising;
  • The right to opt out of the processing of your Sensitive Personal Information. Please note that certain exceptions outlined in the law may apply, such as, but not limited to, when the collection and processing of Sensitive Personal Information is necessary for the provision of a product or service specifically requested by the consumer.

How to exercise your privacy rights under US state laws

To exercise the rights described above, you need to submit your request to us by contacting us via the contact details provided in this document.

For us to respond to your request, we must know who you are. We will not respond to any request if we are unable to verify your identity and therefore confirm the Personal Information in our possession relates to you. You are not required to create an account with us to submit your request. We will use any Personal Information collected from you in connection with the verification of your request solely for verification and shall not further disclose the Personal Information, retain it longer than necessary for purposes of verification, or use it for unrelated purposes.

If you are an adult, you can make a request on behalf of a child under your parental authority.

How to exercise your rights to opt out

In addition to what is stated above, to exercise your right to opt-out of Sale or Sharing and Targeted Advertising you can also use the privacy choices link provided on Selfie Leslie.

If you want to submit requests to opt out of Sale or Sharing and Targeted Advertising activities via a user-enabled global privacy control, such as for example the Global Privacy Control (“GPC”), you are free to do so and we will abide by such request in a frictionless manner.

How and when we are expected to handle your request

We will respond to your request without undue delay, but in all cases within the timeframe required by applicable law. Should we need more time, we will explain to you the reasons why, and how much more time we need.

Should we deny your request, we will explain to you the reasons behind our denial (where envisaged by applicable law you may then contact the relevant authority to submit a complaint).

We do not charge a fee to process or respond to your request unless such request is manifestly unfounded or excessive and in all other cases where it is permitted by the applicable law. In such cases, we may charge a reasonable fee or refuse to act on the request. In either case, we will communicate our choices and explain the reasons behind them.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of Selfie Leslie or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, Selfie Leslie may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, Selfie Leslie and any third-party services may collect files that record interaction with Selfie Leslie (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within Selfie Leslie and/or - as far as technically and legally feasible - sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

Definitions and legal references

Personal Data (or Data) / Personal Information (or Information)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Sensitive Personal Information

Sensitive Personal Information means any Personal Information that is not publicly available and reveals information considered sensitive according to the applicable privacy law.

Usage Data

Information collected automatically through Selfie Leslie (or third-party services employed in Selfie Leslie), which can include: the IP addresses or domain names of the computers utilized by the Users who use Selfie Leslie, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using Selfie Leslie who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of Selfie Leslie. The Data Controller, unless otherwise specified, is the Owner of Selfie Leslie.

Selfie Leslie (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by Selfie Leslie as described in the relative terms (if available) and on this site/application.

Sale

Sale means any exchange of Personal Information by the Owner to a third party, for monetary or other valuable consideration, as defined by the applicable privacy US state law. Please note that the exchange of Personal Information with a service provider pursuant to a written contract that meets the requirements set by the applicable law, does not constitute a Sale of your Personal Information.

Sharing

Sharing means any sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer's Personal Information by the business to a third party for cross-context behavioral advertising, whether for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged, as defined by the California privacy laws. Please note that the exchange of Personal Information with a service provider pursuant to a written contract that meets the requirements set by the California privacy laws, does not constitute sharing of your Personal Information.

Targeted advertising

Targeted advertising means displaying advertisements to a consumer where the advertisement is selected based on Personal Information obtained from that consumer’s activities over time and across nonaffiliated websites or online applications to predict such consumer’s preferences or interests, as defined by the applicable privacy US state law.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.


Legal information

This privacy statement has been prepared based on provisions of multiple legislations.

This privacy policy relates solely to Selfie Leslie, if not stated otherwise within this document.

Latest update: February 19, 2025

This document has been created with the iubenda Privacy and Cookie Policy Generator. See also the Terms and Conditions Generator. iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

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