Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Meta Lookalike Audience, Query Click, Google Ads Similar audiences and 152 Media

      Personal Data: Trackers; Usage Data

    • DoubleClick, GRAPHINIUM, Facebook Ads Conversion Tracking (Facebook pixels), Facebook’s similar audience, Query Click and Similar audience segments by Google Ads

  • Analytics

    • Google Analytics with anonymised IP

      Personal Data: Trackers; Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; password; Trackers; Usage Data; User ID; username

    • Ability to generate advertising reports in Google Analytics, Google Analytics, HubSpot Analytics, HubSpot CRM, HubSpot Email, Demandbase conversion monitoring, Google Ads Conversion Tracking, Outbrain Conversion Tracking (Outbrain pixels), Reports on Google Analytics demographic data and interests, UTM parameter Tracking and YouTube Analytics and Reporting API

  • Collection of privacy-related preferences

    • Iubenda Consent Solution

  • Contacting the User

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: city; company name; country; county; date of birth; email address; first name; gender; last name; phone number; physical address; profession; state; Trackers; Usage Data; website; ZIP/Postal code

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; field of activity; first name; gender; last name; phone number; physical address; profession; state; various types of Data; VAT Number; website; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize 360

      Personal Data: Trackers; Usage Data

    • Google Optimize

  • Displaying content from external platforms

    • Instagram widget

      Personal Data: Trackers; Usage Data

    • YouTube Data API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; password; Trackers; Usage Data; User ID; username

    • Font Awesome, Google Fonts, Widget di Google Maps, Widget Instagram, Widget Video Youtube, Widget Video YouTube (advanced privacy mode), YouTube Data API and YouTube IFrame Player

  • Handling activities related to productivity

    • Google Workspace

  • Handling payments

    • Gestpay Banca Sella, PayPal and Scalapay

  • Hosting and backend infrastructure

    • SiteGround Hosting

  • Information collection

    • Sale of goods and services online

  • Infrastructure monitoring

    • Uptime Robot

  • Interaction with external social networks and platforms

    • LinkedIn button and social widgets, YouTube button and social widgets and "Like" button and Facebook social widgets

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat and WhatsApp Chat

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; marital status; phone number; physical address; profession; state; Trackers; Usage Data; ZIP/Postal code

    • Facebook Contact Capture Listings

  • Platform services and hosting

    • Joomla and PrestaShop

  • Remarketing and behavioural targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

    • Facebook Remarketing, Google Signals, Facebook Custom Audience and Remarketing with Google Analytics

  • SPAM protection

    • Google reCAPTCHA

  • Tag Management

    • Google Tag Manager

  • Traffic optimisation and distribution

    • Bunny CDN and Cloudflare

  • User database management

    • HubSpot Lead Management

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

  • Preference Cookies

    Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

  • Personal Data collected through sources other than the User

    The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Unique device identification

    This Website may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

  • localStorage

    localStorage allows this Website to store and access data right in the User's browser with no expiration date.

  • Automated decision-making

    Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on Users, is taken solely by technological means, without any human intervention. This Website may use the Users' Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between Users and Owner, or on the basis of the Users' explicit consent, where such consent is required by the law.
    Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
    The rationale behind automated decision-making is:

    • to enable or otherwise improve the decision-making process;
    • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
    • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
    • to reduce the risk of Users' failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

    Consequences of automated decision-making processes for Users and rights of Users subjected to it

    As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
    In particular, Users have the right to:

    • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
    • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
    • request and obtain from the Owner human intervention on such processing.

    To learn more about the Users' rights and the means to exercise them, Users are invited to consult the section of this document relating to the rights of Users.

  • sessionStorage

    sessionStorage allows this Website to store and access data right in the User's browser. Data in sessionStorage is deleted automatically when the session ends (in other words, when the browser tab is closed).

Contact information

• • Owner and Data Controller

    FIMMA spa
    C.F/P.I 00231670134
    Via 1° Maggio, 5/7/9
    23875 Osnago (LC)

    Owner contact email: privacy@fimma.it