Privacy Policy of www.picchianiebarlacchi.it

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Direct Email Marketing (DEM)

        Personal Data: email address

    • Analytics

      • Display Advertising extension for Google Analytics, Facebook Ads conversion tracking, Google Analytics with anonymized IP and Google Ads conversion tracking

        Personal Data: Cookies and Usage Data

      • User ID extension for Google Analytics

        Personal Data: Cookies

    • Contacting the User

      • Mailing List or Newsletter and Contact form

        Personal Data: email address, first name and last name

      • Phone contact

        Personal Data: phone number

    • Content commenting

      • Facebook Comments

        Personal Data: Cookies and Usage Data

    • Content performance and features testing (A/B testing)

      • Google Website Optimizer

        Personal Data: Cookies and Usage Data

    • Displaying content from external platforms

      • Google Fonts and Fonts.com Web Fonts

        Personal Data: Usage Data and various types of Data as specified in the privacy policy of the service

      • Vimeo video, Google Maps widget, Instagram widget and YouTube video widget

        Personal Data: Cookies and Usage Data

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Google Cloud Storage

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • MailChimp widget

        Personal Data: Cookies, email address, first name, last name, phone number and Usage Data

    • Interaction with external social networks and platforms

      • ShareThis, Facebook Like button and social widgets, Twitter Tweet button and social widgets and Google+ +1 button and social widgets

        Personal Data: Cookies and Usage Data

    • Managing contacts and sending messages

      • MailChimp

        Personal Data: email address

      • Sendgrid

        Personal Data: address, date of birth, email address, first name, gender, last name, phone number and Usage Data

      • SendinBlue Email

        Personal Data: Cookies, email address and Usage Data

    • Registration and authentication

      • WordPress.com Single Sign On

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • AdWords Remarketing, Facebook Remarketing and Remarketing through Google Analytics for Display Advertising

        Personal Data: Cookies and Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies and email address

    • SPAM protection

      • Akismet and VERSCaptcha

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Tag Management

      • Google Tag Manager

        Personal Data: Cookies and Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies and various types of Data as specified in the privacy policy of the service

    • User database management

      • SendinBlue Marketing Automation

        Personal Data: Cookies, email address and Usage Data

Further information about Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.

      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more, about the profiling activities performed, Users can check the relevant sections of this document.

      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention.
      This Application may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document.
      This Application adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.

      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.

      The rationale behind the automated decision making is:


      • to enable or otherwise improve the decision-making process;

      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;

      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;

      • to reduce the risk of User's failure to meet their obligation under a contract.
        To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Application, Users can check the relevant sections in this document.




      Consequences of automated decision-making processes for Users and rights of Users subjected to it



      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.

      In particular, Users have the right to:


      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;

      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;

      • request and obtain from the Owner human intervention on such processing.
        To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.



Contact information

    • Owner and Data Controller

      Chiara Montauti - Gestione Picchiani & Barlacchi S.r.l., Viale Francesco Petrarca 118, 50124 Firenze (Italia)

      Owner contact email: web@picchianiebarlacchi.it