Privacy Policy of Marcopolo srl

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • Google Analytics, Facebook Ads conversion tracking (Facebook pixel) and LinkedIn conversion tracking

        Personal Data: Cookies; Usage Data

      • HubSpot Analytics and Matomo

        Personal Data: Tracker; Usage Data

      • Google Analytics 4

        Personal Data: number of Users; session statistics; Trackers; Usage Data

      • Matomo Cloud

        Personal Data: clicks; device information; device logs; geography/region; operating systems; page events; session duration; session statistics; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: email address; first name; last name

      • Mailing list or newsletter

        Personal Data: email address

    • Displaying content from external platforms

      • Font Awesome

        Personal Data: Usage Data

      • Vimeo video

        Personal Data: Trackers; Usage Data

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

        Personal Data: Cookies; Usage Data

    • Registration and authentication provided directly by this Website

      • Direct registration

        Personal Data: first name

    • Remarketing and behavioral targeting

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • Facebook Remarketing and LinkedIn Website Retargeting

        Personal Data: Cookies; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

      • Cloudflare Bot Management

        Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: various types of Data as specified in the privacy policy of the service

    • User database management

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • HubSpot Lead Management

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

    • Owner and Data Controller

      Marcopolo srl - Via Agostino da Montefeltro, 2 - 10134 Torino (Italia)

      Owner contact email: info@marcopolosrl.it