Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Google Ads Similar audiences

      Personal Data: Trackers; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

  • Analytics

    • Google Analytics (Universal Analytics) and Google Analytics (Universal Analytics) with anonymized IP

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • User ID extension for Google Analytics

      Personal Data: Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; first name; last name; Trackers

    • Phone contact

      Personal Data: phone number

    • Contact form

      Personal Data: email address; first name; last name; phone number; physical address; Trackers; User ID; ZIP/Postal code

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Third party data transfers

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name; Trackers

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: email address; first name; last name; phone number; Trackers; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Pathfind Media Limited
    2 Wellington Place, Leeds, West Yorkshire, LS1 4AP

    Owner contact email: info@pathfind.co