Privacy Policy of hotelboe.com

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

        Personal Data: Trackers; Usage Data

      • Facebook Lookalike Audience

        Personal Data: Cookies; Usage Data

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • Google Analytics 4

        Personal Data: browser information; city; number of Users; session statistics; Trackers; Usage Data

      • Meta Events Manager

        Personal Data: Trackers; Usage Data

    • Collection of privacy-related preferences

      • iubenda Consent Solution

        Personal Data: Data communicated while using the service; Trackers

      • iubenda Cookie Solution

        Personal Data: Trackers

    • Contacting the User

      • Contact form

        Personal Data: address; city; county; email address; first name; gender; last name; phone number; state; various types of Data; ZIP/Postal code

      • Mailing list or newsletter

        Personal Data: email address; first name; last name

    • Displaying content from external platforms

      • Google Maps widget, YouTube video widget and Vimeo video

        Personal Data: Cookies; Usage Data

      • Adobe Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Serverplan

        Personal Data: Usage Data

    • Remarketing and behavioral targeting

      • Google Ads Remarketing, Remarketing with Google Analytics and Facebook Remarketing

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers; Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages

      Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.

      Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.

      Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.

      You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:
      https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

      ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.

      Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.

      The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

      Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.

      Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.

      The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.

      When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.

    • ADDITIVE+ MARKETING AUTOMATION - Direct Marketing

      In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation.
      Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

      You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.

      The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

      Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.

    • ADDITIVE+ VOUCHERS

      On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.

      The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.

      The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.

    • ADDITIVE+ NEWSLETTER

      On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.

      After signing up for our newsletter you will receive an email containing a link to confirm the subscription.

      Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.

      To process your subscriptions and to send our newsletters we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

    • sessionStorage

      sessionStorage allows this Website to store and access data right in the User's browser. Data in sessionStorage is deleted automatically when the session ends (in other words, when the browser tab is closed).

    • localStorage

      localStorage allows this Website to store and access data right in the User's browser with no expiration date.

    • Preference Cookies

      Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

Contact information

    • Owner and Data Controller

      Hotel Boè S.R.L. - Passo Campolongo 19 - 32020 Arabba (BL) - Italy

      Owner contact email: info@hotelboe.com