Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Demandbase, Query Click and Salesforce

      Personal Data: Trackers; Usage Data

  • Analytics

    • Matomo, Google Ads conversion tracking, Google Analytics, Adgoon conversion tracking, Demandbase conversion tracking, Facebook Ads conversion tracking (Facebook pixel) and Twitter Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Wistia widget

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Crazy Egg

      Personal Data: Trackers; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

    • Smush

      Personal Data: metadata

  • User database management

    • HubSpot Lead Management and HubSpot CRM

      Personal Data: email address; first name; last name; phone number; Trackers

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Faction - 1660 Lincoln Street, Suite 1600, Denver, CO 80264

    Owner contact email: privacy@factioninc.com