Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Email

  • Advertising

    • Google Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Google Ad Manager

      Personal Data: Trackers; Usage Data

    • Salesforce and Facebook Lookalike Audience

      Personal Data: Cookies; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Ads Smart Bidding

      Personal Data: device information; page views; search history

  • Analytics

    • Salesforce Analytics Cloud

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics 4

      Personal Data: browser information; device information; Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics for Firebase

      Personal Data: Application opens; Application updates; device information; geography/region; launches; number of sessions; number of Users; operating systems; session duration

    • Google Looker Studio

      Personal Data: Usage Data

    • Salesforce Marketing Cloud Intelligence

      Personal Data: clicks; date of the message; email opens; interaction events; keypress events; page events; page views; purchase history; social media accounts; time the message was received; time the message was sent; Usage Data; video views

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Connecting Data

    • Zapier

      Personal Data: device information; Usage Data

  • Contacting the User

    • Mailing list or newsletter and Contact form

      Personal Data: email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Vimeo video, Google Maps widget, Instagram widget, YouTube video widget and TripAdvisor widget

      Personal Data: Cookies; Usage Data

  • Handling activities related to productivity

    • Google Docs

      Personal Data: Data communicated while using the service; Usage Data

    • Google Sheets

      Personal Data: Data communicated while using the service; device information; Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Hosting and backend infrastructure

    • Google Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Twitter Tweet button and social widgets, Pinterest “Pin it” button and social widgets, LinkedIn button and social widgets and Google+ +1 button and social widgets

      Personal Data: Cookies; Usage Data

  • Managing data collection and online surveys

    • Google Forms

      Personal Data: answers to questions; email address; Trackers; Usage Data

    • JotForm

      Personal Data: email address; Trackers; Usage Data

  • Managing support and contact requests

    • Salesforce Service Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Facebook Authentication, Google OAuth and Instagram Authentication

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Remarketing with Google Analytics and Facebook Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience

      Personal Data: Cookies; email address

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • Salesforce Sales Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Salesforce Marketing Cloud

      Personal Data: email address; first name; last name; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Organizzazione turistica Lago Maggiore e Valli
    Casella Postale 462
    6601 Locarno

    Owner contact email: privacy@ascona-locarno.com