Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager

      Personal Data: Tracker; Usage Data

  • Analytics

    • Wordpress Stats and Google Analytics with anonymised IP

      Personal Data: Tracker; Usage Data

    • Google Analytics for Firebase

      Personal Data: Application opens; device information; geography/region; number of sessions; number of Users ; session duration; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • YouTube Analytics and Reporting API

      Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Usage Data; User ID

  • Contacting the User

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Platform services and hosting

    • WordPress.com

      Personal Data: billing address; Data communicated while using the service; device information; email address; first name; phone number; Usage Data

  • Registration and authentication

    • WordPress.com Single Sign On

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioural targeting

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    MA-FRA S.p.A.a socio unico - Via Aquileia 44/46 - 20021 Baranzate - Milano - Italy - P.IVA Iscrizione al Registro delle Imprese di Milano 02916980960

    Owner contact email: privacy@mafra.it