Personal Data processed for the following purposes and using the following services:

• • Analytics

    • Google Analytics, Wordpress Stats and Matomo

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: address; city; company name; email address; first name; last name; phone number; website; ZIP/Postal code

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Maps widget and YouTube video widget

      Personal Data: Cookies; Usage Data

  • Hosting and backend infrastructure

    • Microsoft Azure

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Google+ +1 button and social widgets, LinkedIn button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • LiveChat Widget

      Personal Data: Cookies; Usage Data

  • Managing contacts and sending messages

    • Sendgrid

      Personal Data: email address

  • Registration and authentication

    • Auth0

      Personal Data: Cookies; email address; first name; last name; password; picture; various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • Google Ads Remarketing, Facebook Remarketing, Remarketing with Google Analytics and Twitter Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: Cookies; email address

  • SPAM protection

    • Akismet

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    softfactors AG
    Seestrasse 17/19
    CH-8002 Zürich
    Data protection officer (DPO): Nils Effertz
    Commercial register: softfactors AG (CHE-416.711.238)

    Owner contact email: privacy@softfactors.com