Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Chat; Custom User Actions; Page Messaging; Share

  • Advertising

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel) and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics, Wordpress Stats and Google Analytics with anonymised IP

      Personal Data: Tracker; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Contacting the User

    • Contact form

      Personal Data: email address; first name

    • Mailing list or newsletter

      Personal Data: email address; first name; last name

    • Convertful and Gist

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Data transfer outside of the UK

    • Other legal basis for Data transfer abroad (UK)

      Personal Data: various types of Data

  • Data transfer outside the EU

    • Other legal basis for Data transfer abroad

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Video Vimeo

      Personal Data: Tracker; Usage Data

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets, Facebook Like button and social widgets, Tumblr sharing button and social widgets, AngelList follow button and social widgets, LinkedIn button and social widgets, Pinterest “Pin it” button and social widgets and PayPal button and widgets

      Personal Data: Tracker; Usage Data

    • YouTube button and social widgets

      Personal Data: Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat and LiveChat Widget

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; last name

  • Managing data collection and online surveys

    • Facebook lead ads and Typeform

      Personal Data: email address; first name; last name

  • Platform services and hosting

    • WordPress.com

      Personal Data: email address; first name; last name

  • Registration and authentication

    • Facebook Authentication and WordPress.com Single Sign On

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Tracker; various types of Data

    • Twitter OAuth and Login with Amazon

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: email address; first name; last name

  • Remarketing and behavioural targeting

    • Facebook Remarketing and Twitter Remarketing

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: email address; Tracker

  • SPAM protection

    • Akismet

      Personal Data: email address; first name; last name

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Sarah Cousins, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

    Owner contact email: sarah@sarahcousins.co.uk