Privacy Policy of Life of a Zebra

This Application collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Access to third-party accounts

      • Twitter account access

        Personal Data: first name

    • Advertising

      • Criteo, Facebook Lookalike Audience, Google Ad Manager and Google AdSense

        Personal Data: Cookies; Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address; first name

      • Facebook Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Google Ads Similar audiences and Taboola

        Personal Data: Tracker; Usage Data

      • Pinterest Ads

        Personal Data: device information; email address; Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

    • Analytics

      • Google Analytics, Google Analytics with anonymized IP, Facebook Ads conversion tracking (Facebook pixel) and Google Ads conversion tracking

        Personal Data: Cookies; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Pinterest Conversion Tag

        Personal Data: device information; Tracker; Usage Data

      • YouTube Analytics and Reporting API

        Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Tracker; Usage Data; User ID

      • Hotjar Form Analysis & Conversion Funnels

        Personal Data: Tracker; Usage Data

    • Backup saving and management

      • Backup on Google Drive

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Contacting the User

      • Contact form

        Personal Data: email address; first name; last name; User ID

      • Mailing list or newsletter

        Personal Data: email address; first name

    • Content commenting

      • Comment system managed directly

        Personal Data: Cookies; email address; first name

      • Facebook Comments

        Personal Data: Cookies; Usage Data

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Cookies; Usage Data

      • Google Optimize 360

        Personal Data: Tracker; Usage Data

    • Data transfer outside the EU

      • Data transfer abroad based on consent and Data transfer abroad based on standard contractual clauses

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Adobe Fonts, Fonts.com Web Fonts and Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • Font Awesome

        Personal Data: Usage Data

      • Google Site Search and Google Site Search with AdSense

        Personal Data: Cookies; Usage Data

    • Handling payments

      • Google Pay, PayPal and Klarna

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Adyen

        Personal Data: first name; payment info

      • ChargeBee

        Personal Data: payment info

      • Amazon Payments

        Personal Data: billing address; email address; first name; last name; payment info; purchase history; shipping address; Tracker; username; various types of Data as specified in the privacy policy of the service

      • Apple Pay

        Personal Data: billing address; email address; first name; last name; payment info; purchase history; shipping address; Tracker; Usage Data

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

      • Crazy Egg

        Personal Data: Tracker; Usage Data

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS) and GitHub Pages

        Personal Data: various types of Data as specified in the privacy policy of the service

      • iubenda Consent Solution

        Personal Data: Data communicated while using the service; Tracker

    • Interaction with external social networks and platforms

      • Facebook Like button and social widgets

        Personal Data: Tracker; Usage Data

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: Cookies; Data communicated while using the service; Usage Data

      • Zendesk Chat

        Personal Data: country; Data communicated while using the service; email address; first name; last name; Usage Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Tracker; Usage Data; various types of Data

    • Interaction with support and feedback platforms

      • Zendesk Widget

        Personal Data: email address; first name

    • Managing contacts and sending messages

      • Constant Contact

        Personal Data: Cookies; country; email address; first name; last name; Usage Data; username

      • Mailchimp

        Personal Data: address; email address; first name; Usage Data

      • Klaviyo

        Personal Data: country; email address; first name; last name; phone number; physical address

    • Managing data collection and online surveys

      • Klaviyo Forms

        Personal Data: city; country; Data communicated while using the service; date of birth; email address; first name; gender; last name; phone number; physical address; purchase history; Tracker; Usage Data

      • Hotjar surveys

        Personal Data: country; Data communicated while using the service; date of birth; email address; first name; geographic position; last name; physical address; Tracker; Usage Data

    • Managing support and contact requests

      • Zendesk

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Platform services and hosting

      • Shopify

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Registration and authentication

      • Google OAuth, Twitter OAuth, GitHub OAuth, Pinterest OAuth and YouTube OAuth

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Facebook Authentication

        Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

      • Facebook Oauth

        Personal Data: Tracker; various types of Data

    • Remarketing and behavioral targeting

      • Facebook Custom Audience

        Personal Data: Cookies; email address

      • Facebook Remarketing and Google Ads Remarketing

        Personal Data: Cookies; Usage Data

      • Google Ad Manager Audience Extension and Google Signals

        Personal Data: Tracker; Usage Data

      • Klaviyo segmentation and social advertising

        Personal Data: device information; email address; purchase history; Tracker; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Cookies; Usage Data

    • Tag Management

      • Segment

        Personal Data: Cookies; Usage Data

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • User database management

      • Klaviyo CRM

        Personal Data: city; country; date of birth; email address; first name; last name; phone number; physical address

Further information about Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Application to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

    • Unique device identification

      This Application may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

    • iubenda CCPA Cookie (usprivacy)

      iubenda CCPA Cookie (usprivacy) is set by the iubenda Cookie Solution and stores California consumer opt-out choices in the local domain.

    • iubenda Cookie Solution (consent Cookie)

      iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers in the local domain.

    • iubenda Cookie Solution (remote consent Cookie)

      Remote iubenda consent Cookie (_iub_cs-X) is set by the iubenda Cookie Solution and stores User preferences related to Trackers under the .iubenda.com domain.

    • iubenda Consent Solution localStorage

      iubenda ConS JS library localStorage (IUB_DATA) temporarily stores pending data in a storage space internal to the User's browser (localStorage) until it's received by the API, then it is deleted.

Contact information

    • Owner and Data Controller

      Stoyo Fashion Company UG (haftungsbeschränkt)
      Life of a Zebra
      Saarbrücker Str. 20
      10405 Berlin
      Germany

      Owner contact email: hi@lifeofazebra.com