Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Twitter account access

      Personal Data: Usage Data

  • Advertising

    • Google Ads conversion tracking, X Ads conversion tracking, Meta ads conversion tracking (Meta pixel) and Hotjar Form Analysis and Conversion Funnels

      Personal Data: Trackers; Usage Data

    • Query Click

      Personal Data: Tracker; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: browser information; city; device information

    • Matomo Cloud

      Personal Data: app information

    • Meta Events Manager

      Personal Data: Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • User ID extension for Google Analytics

      Personal Data: Trackers

    • HubSpot Analytics

      Personal Data: Trackers; Usage Data

  • Backup saving and management

    • Sectigo CodeGuard

      Personal Data: various types of Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: date of birth; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize 360 and Google Optimize

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Calendly widget

      Personal Data: calendar information; device information; email address; Trackers

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Mailchimp widget

      Personal Data: email address; first name; last name

    • Hotjar Recruit User Testers

      Personal Data: Trackers; Usage Data; various types of Data

  • Interaction with external social networks and platforms

    • X Post button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey Widgets

      Personal Data: Trackers; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Vertigo Media

      Personal Data: email address; Trackers; Usage Data

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Remarketing and behavioural targeting

    • LinkedIn Website Retargeting

      Personal Data: Tracker; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

  • Traffic optimisation and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

    • jsDelivr CDN and Bunny CDN

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: company name; email address; first name; last name; phone number; physical address; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    MAD-HR Ltd, IP-City Centre, 1 Bath Street, Ipswich, Suffolk IP2 8SD

    Owner contact email: hello@mad-hr.co.uk