Privacy Policy of marevivo.it

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • LinkedIn Ads, Microsoft Advertising, Meta ads conversion tracking (Meta pixel), Facebook Lookalike Audience, Google Ads conversion tracking, Google Ads Similar audiences, Google Ad Manager and Google AdSense

        Personal Data: Trackers; Usage Data

      • LinkedIn conversion tracking (LinkedIn Insight Tag)

        Personal Data: device information; Trackers; Usage Data

      • AdMob

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • User ID extension for Google Analytics

        Personal Data: Trackers

      • Google Analytics with anonymised IP, Google Analytics, Analytics collected directly and Meta Events Manager

        Personal Data: Trackers; Usage Data

      • Google Analytics Demographics and Interests reports

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • Google Analytics Advertising Reporting Features

        Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics 4

        Personal Data: session statistics; Usage Data

    • Collection of privacy-related preferences

      • iubenda Consent Solution

        Personal Data: Data communicated while using the service; Trackers

      • iubenda Cookie Solution

        Personal Data: Trackers

    • Contacting the User

      • Mailing list or newsletter

        Personal Data: company name; email address; first name; last name; phone number; profession

      • Contact form

        Personal Data: company name; email address; field of activity; first name; last name; physical address; profession; Trackers; various types of Data; VAT Number; website

      • Phone contact

        Personal Data: phone number

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Trackers; Usage Data

    • Data transfer outside the EU

      • Data transfer abroad based on standard contractual clauses, Data transfer abroad based on consent, Data transfer to countries that guarantee European standards and Other legal basis for Data transfer abroad

        Personal Data: various types of Data

    • Displaying content from external platforms

      • Bing Maps, YouTube video widget, Google Fonts and Font Awesome

        Personal Data: Trackers; Usage Data

      • YouTube IFrame Player

        Personal Data: Data communicated in order to use the Service; Data communicated while using the service

      • Google Maps widget

        Personal Data: Usage Data

    • Handling payments

      • PayPal

        Personal Data: billing address; email address; first name; last name

      • Stripe

        Personal Data: billing address; email address; first name; last name; payment info

    • Infrastructure monitoring

      • Uptime Robot

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Mailchimp widget

        Personal Data: email address

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: Data communicated while using the service; Trackers; Usage Data

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: company name; email address; first name; last name; phone number

    • Managing data collection and online surveys

      • Data provided via online forms, managed directly

        Personal Data: city; company name; contact info; email address; last name; phone number; profession

      • Facebook lead ads

        Personal Data: company name; email address; first name; last name; phone number; profession

    • Platform services and hosting

      • WPMUDEV (Hosted)

        Personal Data: Trackers; Usage Data; various types of Data

    • Registration and authentication provided directly by this Website

      • Direct registration

        Personal Data: billing address; city; company name; country; county; date of birth; email address; first name; house number; last name; phone number; physical address; Tax ID; Usage Data; username; various types of Data; VAT Number; ZIP/Postal code

    • Remarketing and behavioural targeting

      • LinkedIn Website Retargeting, Facebook Remarketing, Google Signals, Remarketing with Google Analytics and Google Ads Remarketing

        Personal Data: Trackers; Usage Data

      • Facebook Custom Audience

        Personal Data: email address; Trackers

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers; Usage Data

    • Traffic optimisation and distribution

      • Smush

        Personal Data: metadata; various types of Data

      • Cloudflare

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

      • Hummingbird

        Personal Data: device information; Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Browser Fingerprinting

      Browser Fingerprinting creates an identifier based on a device's unique combination of characteristics (e.g. IP address, HTTP header, browser properties etc.), that allows to distinguish the User from other Users, thereby enabling to track the User's browsing behaviour across the web. Browser Fingerprinting does not have an expiration date and cannot be deleted.

    • Preference Cookies

      Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

    • Personal Data collected through sources other than the User

      The Owner of this Website may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • User identification via a universally unique identifier (UUID)

      This Website may track Users by storing a so-called universally unique identifier (or short UUID) for analytics purposes or for storing Users' preferences. This identifier is generated upon installation of this Application, it persists between Application launches and updates, but it is lost when the User deletes the Application. A reinstall generates a new UUID.

    • Unique device identification

      This Website may track Users by storing a unique identifier of their device, for analytics purposes or for storing Users' preferences.

    • Push notifications

      This Website may send push notifications to the User to achieve the purposes outlined in this privacy policy.

      Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then change those settings for this Website, some or all of the apps on the particular device.
      Users must be aware that disabling push notifications may negatively affect the utility of this Website.

    • Push notifications for direct marketing

      This Website may send push notifications to the User for the purpose of direct marketing (to propose services and products provided by third parties or unrelated to the product or service provided by this Website).

      Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for this Website or all of the apps on the particular device.

      Users must be aware that disabling push notifications may negatively affect the utility of this Website.

      Besides applicable device settings, the User may also make use of the rights described under User rights in the relevant section of this privacy policy.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. This Website may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. This Website adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within this Website, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing.

      To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through this Website to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Contact information

    • Owner and Data Controller

      Associazione Ambientalista Marevivo Onlus - Lungotevere Arnaldo da Brescia, Scalo de Pinedo - 00196 Roma

      Owner contact email: segreteria@marevivo.it