Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

  • Content performance and features testing (A/B testing)

    • VWO - Testing

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps and Recordings

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • VWO - Heat mapping and session recording

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

    • Microsoft Clarity

      Personal Data: clicks; country; diagnostic events; interaction events; mouse movements; scroll-to-page interactions

  • Managing data collection and online surveys

    • Hotjar surveys

      Personal Data: Data communicated while using the service; Trackers; Usage Data

  • Platform services and hosting

    • Wix

      Personal Data: first name; last name; phone number

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimisation and distribution

    • Google Cloud CDN

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

• • Owner and Data Controller

    MCS Heating & Plumbing Ltd.
    796 Beverley Road
    Hull
    East Riding of Yorkshire
    HU6 7EY

    Owner contact email: harry@mcsheating.com