Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics), Google Analytics (Universal Analytics) with anonymized IP and HubSpot Analytics

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Matomo Cloud and Meta Events Manager

      Personal Data: Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

    • Contact form

      Personal Data: email address; field of activity; first name; last name; various types of Data

  • Displaying content from external platforms

    • Font Awesome, Google Fonts and Google Maps widget

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • HubSpot Chat

      Personal Data: email address; first name; last name; Trackers

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Trackers; Usage Data

  • Registration and authentication provided directly by this Application

    • Direct registration

      Personal Data: email address; first name; last name; various types of Data

  • Remarketing and behavioral targeting

    • Facebook Remarketing, Remarketing with Google Analytics, Google Ads Remarketing and LinkedIn Website Retargeting

      Personal Data: Trackers; Usage Data

    • Meta Custom Audience

      Personal Data: email address; Trackers

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Cloudflare Bot Management

      Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; first name; last name; various types of Data as specified in the privacy policy of the service

    • HubSpot Lead Management

      Personal Data: email address; first name; last name; Trackers; various types of Data as specified in the privacy policy of the service

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    The ID Factory Srl Unipersonale
    P.IVA e C.F. 03970050245
    L.go Danilo Danieli, 9
    36071 Arzignano (VI)
    Italy

    Owner contact email: info@theidfactory.com