Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ad Manager

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Font Awesome

      Personal Data: Tracker; Usage Data

    • YouTube IFrame Player

      Personal Data: Tracker

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS) and Google Cloud Storage

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Mailgun

      Personal Data: email address; first name; last name; phone number; Tracker; Usage Data; various types of Data

    • Twilio

      Personal Data: phone number

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: city; company name; country; Data communicated while using the service; email address; first name; last name; phone number; physical address; state; Tracker; Usage Data; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Google Ad Manager Audience Extension

      Personal Data: Tracker; Usage Data

    • Facebook Custom Audience

      Personal Data: email address; Tracker

  • Tag Management

    • Google Tag Manager

      Personal Data: Tracker; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Modern Software Systems Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

    Owner contact email: support@gomodern.co