Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Trackers

  • Advertising

    • Google Ads Similar audiences, Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, Google Ad Manager and Query Click

      Personal Data: Trackers; Usage Data

    • Pinterest Ads

      Personal Data: Trackers

    • Meta Audience Network

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • TikTok conversion tracking

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymised IP, Google Analytics (Universal Analytics) and Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: Trackers

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; User ID; various types of Data; VAT Number; website; ZIP/Postal code

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Font Awesome

      Personal Data: Trackers; Usage Data

    • YouTube video widget (Privacy Enhanced Mode)

      Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Interaction with live chat platforms

    • ActiveCampaign site messages

      Personal Data: Data communicated while using the service; email address; Trackers; Usage Data

  • Remarketing and behavioural targeting

    • Facebook Remarketing, Remarketing with Google Analytics, Google Ads Remarketing, Google Ad Manager Audience Extension, LinkedIn Website Retargeting and Google Signals

      Personal Data: Trackers; Usage Data

    • TikTok Remarketing

      Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • User database management

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    SHF Srls
    Via Luigi Einaudi 394
    62012 Civitanova Marche (MC)

    Owner contact email: marketing@freshenergy.it