Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Reach

      Personal Data: Tracker; Usage Data

  • Analytics

    • Google Analytics and Matomo

      Personal Data: Cookies; Usage Data

    • HubSpot Analytics

      Personal Data: Tracker; Usage Data

    • YouTube Analytics and Reporting API

      Personal Data: Tracker

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • YouTube video widget

      Personal Data: Cookies; Usage Data

    • YouTube Data API and YouTube IFrame Player

      Personal Data: Tracker

  • Handling productivity related activity

    • Google Workspace

      Personal Data: Tracker

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Segment

      Personal Data: Cookies; Usage Data

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Contact information

• • Owner and Data Controller

    Highwing
    1705 17th Street, Suite 100
    Denver CO, 80202

    Owner contact email: legal@highwing.io