Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Meta Lookalike Audience

      Personal Data: Trackers; Usage Data

  • Analytics

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

    • UpdraftPlus

      Personal Data: Usage Data

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: date of birth; Usage Data

  • Collection of privacy-related preferences

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: Trackers

  • Contacting the User

    • Contact form

      Personal Data: email address; first name

    • Mailing list or newsletter

      Personal Data: email address

  • Displaying content from external platforms

    • Font Awesome and Google Fonts

      Personal Data: Trackers; Usage Data

    • Google Maps widget

      Personal Data: Usage Data

    • Calendly widget

      Personal Data: calendar information; device information; email address; name; Trackers

  • Handling payments

    • Stripe, Klarna and PayPal

      Personal Data: Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Payment by bank transfer

      Personal Data: company name; first name; last name; physical address

    • Swish

  • Heat mapping and session recording

    • Microsoft Clarity

      Personal Data: clicks; country; custom events; device information; diagnostic events; interaction events; layout details; mouse movements; page events; positional information; scroll-to-page interactions; session duration; time zone; Trackers; Usage Data

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Twitter Tweet button and social widgets and Pinterest “Pin it” button and social widgets

      Personal Data: Trackers; Usage Data

  • Interaction with live chat platforms

    • WhatsApp Business Chat widget

      Personal Data: answers to questions; contents of the email or message; Data communicated while using the service; date of the message; first name; last name; phone number; profile picture; sender of the message; time the message was sent; user content

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address; first name; Trackers; various types of Data

  • Managing data collection and online surveys

    • Meta lead ads

      Personal Data: country; Data communicated while using the service; date of birth; email address; first name; last name; phone number; Trackers

    • Google Forms

      Personal Data: answers to questions; country; date of birth; email address; first name; language; last name; Trackers

  • Platform services and hosting

    • WooCommerce

      Personal Data: billing address; data relating to the point of sale; email address; name; order ID; payment info; phone number; shipping address; Trackers; Usage Data

  • Registration and authentication provided directly by this Website

    • Direct registration

      Personal Data: billing address; city; company name; country; county; email address; first name; house number; last name; phone number; physical address; prefix ; ZIP/Postal code

  • Remarketing and behavioral targeting

    • Meta Custom Audience

      Personal Data: email address; Trackers

    • Facebook Remarketing, Remarketing with Google Analytics and Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Wordfence Security Plugin

      Personal Data: coarse location; Trackers; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

• • Owner and Data Controller

    Axaeco SRL - Via del Cristo 88B - 33044 Manzano (UD) - Italy

    Owner contact email: order@axaeco.se