Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Facebook Lookalike Audience, Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics) with anonymized IP, HubSpot Analytics and Woopra

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

  • Connecting Data

    • Zapier

      Personal Data: company name; country; Data communicated while using the service; email address; first name; language; last name; phone number; Usage Data; workplace

  • Contacting the User

    • Contact form

      Personal Data: company name; country; email address; field of activity; first name; last name; number of employees; phone number; profession; Trackers; Usage Data; various types of Data; VAT Number; website

    • Phone contact

      Personal Data: phone number

    • Mailing list or newsletter

      Personal Data: company name; country; email address; first name; last name; phone number; profession; state; Trackers; Usage Data; website

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts and YouTube video widget

      Personal Data: Trackers; Usage Data

  • Handling payments

    • Stripe

      Personal Data: billing address; email address; first name; last name; payment info; purchase history; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • ChargeBee

      Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

  • Infrastructure monitoring

    • LogRocket

      Personal Data: Trackers; Usage Data

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

    • Vero

      Personal Data: company name; country; email address; first name; last name; Trackers; Usage Data; username

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: company name; country; Data communicated while using the service; email address; first name; last name; phone number; profession; Trackers; Usage Data

  • Registration and authentication

    • Google OAuth, GitHub OAuth and Login with Amazon

      Personal Data: various types of Data as specified in the privacy policy of the service

    • Facebook Oauth

      Personal Data: Trackers; various types of Data

    • Auth0

      Personal Data: email address; first name; last name; password; picture; Trackers; various types of Data as specified in the privacy policy of the service

  • Tag Management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: various types of Data as specified in the privacy policy of the service

  • User database management

    • HubSpot CRM

      Personal Data: company name; country; email address; first name; last name; phone number; physical address; profession; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Intercom

      Personal Data: Data communicated while using the service; email address; Trackers; Universally unique identifier (UUID); Usage Data; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

• • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by AX Semantics depends on the payment system used.

Contact information

• • Owner and Data Controller

    AX Semantics GmbH
    Nordbahnhofstr. 115
    70191 Stuttgart

    Owner contact email: support@ax-semantics.com