Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics (Universal Analytics)

      Personal Data: Cookies; Usage Data

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Meta Events Manager and Matomo Cloud

      Personal Data: Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Vimeo video

      Personal Data: Trackers; Usage Data

  • Interaction with data collection platforms and other third parties

    • Justuno

      Personal Data: device information; email address; last name; phone number; physical address; Trackers; Usage Data; ZIP/Postal code

  • Interaction with external social networks and platforms

    • Twitter Tweet button and social widgets

      Personal Data: Tracker; Usage Data

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: email address

  • Managing data collection and online surveys

    • SurveyMonkey

      Personal Data: email address

  • Remarketing and behavioral targeting

    • Facebook Remarketing and Google Ads Remarketing

      Personal Data: Cookies; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Donor and Membership Information

    California Trout collects certain personal contact and billing information throughout the Website, such as name, email address, street address, phone number, billing information, and more. This personal information will be used for the purpose it was collected. It may be used to:
    
    * Enroll in membership
    * Renew membership
    * Donate
    * Purchase merchandise
    * Receive CalTrout information/publications/updates/news
    * Conduct surveys
    * Encourage advocacy
    
    Personal information (name, email addresses, street address, phone number, billing information) is for California Trout use only. It will not be shared, sold or rented.

Contact information

• • Owner and Data Controller

    California Trout Inc. - 435 Pacific Ave, Suite 200, San Francisco, CA 94133 (USA)

    Owner contact email: info@caltrout.org