Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Facebook Lookalike Audience, Google Ad Manager, Google Ads Similar audiences and Microsoft Advertising

      Personal Data: Cookies; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • LinkedIn Ads and Taboola

      Personal Data: Tracker; Usage Data

  • Analytics

    • Facebook Ads conversion tracking (Facebook pixel), Google Ads conversion tracking, Google Analytics, LinkedIn conversion tracking and Twitter Ads conversion tracking

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics Advertising Reporting Features

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Microsoft Advertising Universal Event Tracking

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

    • Meta Events Manager

      Personal Data: Trackers; Usage Data

    • Google Analytics 4

      Personal Data: Usage Data

  • Contacting the User

    • Contact form

      Personal Data: city; company name; email address; first name; last name; phone number; profession; state; various types of Data

    • Mailing list or newsletter

      Personal Data: company name; email address; first name; last name; website

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Displaying content from external platforms

    • YouTube video widget

      Personal Data: Cookies; Usage Data

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Video Vimeo

      Personal Data: Tracker; Usage Data

  • Hosting and backend infrastructure

    • Amazon Web Services (AWS)

      Personal Data: various types of Data as specified in the privacy policy of the service

    • iubenda Consent Solution

      Personal Data: Data communicated while using the service

  • Managing contacts and sending messages

    • Mailjet and Mailgun

      Personal Data: email address

  • Remarketing and behavioral targeting

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: Cookies; email address

    • Facebook Remarketing, Google Ad Manager Audience Extension, Google Ads Remarketing, LinkedIn Website Retargeting, Remarketing with Google Analytics and Twitter Remarketing

      Personal Data: Cookies; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Trackers

  • User database management

    • Pardot and Salesforce Sales Cloud

      Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Personal Data collected through sources other than the User

    The Owner of New Engen, Inc. may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
    Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

  • Analysis and predictions based on the User’s Data (“profiling”)

    The Owner may use the Personal and Usage Data collected through New Engen, Inc. to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
    User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
    The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

Contact information

• • Owner and Data Controller

    New Engen, Inc.
    2401 4th Ave, Suite 700
    Seattle, WA 98121

    Owner contact email: privacy@newengen.com