Personal Data processed for the following purposes and using the following services:

• • Access to third-party accounts

    • Facebook account access

      Permissions: Contact email

    • Twitter account access

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Advertising

    • Meta ads conversion tracking (Meta pixel), Hotjar Form Analysis & Conversion Funnels, X Ads conversion tracking, Google Ads conversion tracking, Adgoon conversion tracking and Demandbase conversion tracking

      Personal Data: Trackers; Usage Data

    • Facebook Audience Network

      Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience and Reach

      Personal Data: Cookies; Usage Data

    • Direct marketing via SMS

      Personal Data: first name; last name; phone number

    • Query Click

      Personal Data: Tracker; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Cookies; Usage Data

    • Facebook Analytics for Apps

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • FullStory

      Personal Data: Tracker; Usage Data

  • Commercial affiliation

    • CJ Affiliate by Conversant

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; phone number

    • Mailing list or newsletter

      Personal Data: city; Cookies; country; email address; first name; last name; province; state; Usage Data; ZIP/Postal code

  • Content commenting

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize and Google Optimize 360

      Personal Data: Cookies; Usage Data

  • Data transfer outside the EU

    • Data transfer abroad based on consent

      Personal Data: various types of Data

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Font Awesome

      Personal Data: Usage Data

  • Handling payments

    • Amazon Payments and PayPal

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with data collection platforms and other third parties

    • Hotjar Recruit User Testers

      Personal Data: Cookies; Usage Data; various types of Data

    • Justuno

      Personal Data: device information; email address; last name; phone number; physical address; Tracker; Usage Data; ZIP/Postal code

  • Interaction with external social networks and platforms

    • Facebook Like button and social widgets, Pinterest “Pin it” button and social widgets and Twitter Tweet button and social widgets

      Personal Data: Cookies; Usage Data

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: About Me; Cookies; Data communicated while using the service; Usage Data

  • Interaction with online survey platforms

    • Hotjar Poll & Survey widgets

      Personal Data: Cookies; Usage Data; various types of Data

  • Managing contacts and sending messages

    • Klaviyo

      Personal Data: email address; first name; last name; phone number; shopping history; Usage Data; various types of Data

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: address; city; country; email address; first name; last name; state; ZIP/Postal code

    • Klaviyo Forms

      Personal Data: email address; phone number

  • Managing support and contact requests

    • Help Scout

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Platform services and hosting

    • Shopify

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Registration and authentication

    • Facebook Authentication and Twitter OAuth

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Remarketing and behavioral targeting

    • AdRoll, Facebook Remarketing and Twitter Remarketing

      Personal Data: Cookies; Usage Data

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: Cookies; email address

    • Klaviyo segmentation and social advertising

      Personal Data: device information; email address; purchase history; Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

    • Segment

      Personal Data: Cookies; Usage Data

  • Traffic optimization and distribution

    • Cloudflare

      Personal Data: Tracker; various types of Data as specified in the privacy policy of the service

  • User database management

    • Klaviyo CRM

      Personal Data: city; country; email address; first name; last name; phone number; physical address; purchase history; state; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • The Service is not directed to children under the age of 13

    Users declare themselves to be adult according to their applicable legislation. Minors may use this Website only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use this Website.

Contact information

• • Owner and Data Controller

    Athena Cosmetics, Inc., a Nevada corporation, dba RevitaLash Cosmetics. 1838 Eastman Ave., Suite 200, Ventura, California, 93003 United States

    Owner contact email: customercare@revitalash.com