Privacy Policy of www.biotium.com

This Application collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Microsoft Advertising

        Personal Data: Cookies; Usage Data

      • Avalanche, Avazu, Cavai, Google Ad Manager, GRAPHINIUM, Havas Media, Query Click, Reach and Rich Audience

        Personal Data: Tracker; Usage Data

      • Direct Advertising

        Personal Data: Usage Data

    • Analytics

      • Google Analytics, Google Ads conversion tracking and Google Analytics with anonymized IP

        Personal Data: Cookies; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • Hotjar Form Analysis & Conversion Funnels and Twitter Ads conversion tracking

        Personal Data: Tracker; Usage Data

      • Microsoft Advertising Universal Event Tracking

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Universally unique identifier (UUID); Usage Data

      • Simple Analytics

        Personal Data: device information; language; Usage Data

    • Contacting the User

      • Mailing List or Newsletter

        Personal Data: email address

    • Content performance and features testing (A/B testing)

      • Google Optimize and Google Optimize 360

        Personal Data: Tracker; Usage Data

    • Displaying content from external platforms

      • Font Awesome

        Personal Data: Usage Data

      • Google Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Infrastructure monitoring

      • New Relic

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Hotjar Recruit User Testers

        Personal Data: Tracker; Usage Data; various types of Data

    • Interaction with external social networks and platforms

      • Google+ +1 button and social widgets, Facebook Like button and social widgets, Twitter Tweet button and social widgets and LinkedIn button and social widgets

        Personal Data: Cookies; Usage Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Tracker; Usage Data; various types of Data

    • Managing contacts and sending messages

      • Mailchimp

        Personal Data: email address

    • Managing data collection and online surveys

      • Hotjar surveys

        Personal Data: company name; email address; first name; last name

    • Managing landing and invitation pages

      • SharpSpring Landing Page

        Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Remarketing and behavioral targeting

      • Remarketing with Google Analytics, Facebook Remarketing, Twitter Remarketing, Google Ads Remarketing and Google Ad Manager Audience Extension

        Personal Data: Cookies; Usage Data

      • Twitter Tailored Audiences

        Personal Data: email address; Tracker

      • Perfect Audience

        Personal Data: Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • User database management

      • SharpSpring

        Personal Data: company name; email address; first name; last name; phone number

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Application depends on the payment system used.

Contact information

    • Owner and Data Controller

      46117 Landing Pkwy, Fremont, CA 94538

      Owner contact email: btinfo@biotium.com