Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Facebook Audience Network

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Facebook Lookalike Audience and Google Ad Manager

      Personal Data: Tracker; Usage Data

    • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking, X Ads conversion tracking and Hotjar Form Analysis & Conversion Funnels

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics

      Personal Data: Tracker; Usage Data

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

  • Backup saving and management

    • Backup on Google Drive

      Personal Data: various types of Data as specified in the privacy policy of the service

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Managing contacts and sending messages

    • Mailchimp

      Personal Data: company name; first name; last name; phone number; Tracker

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: company name; email address; first name; last name; phone number

  • Managing landing and invitation pages

    • Unbounce

      Personal Data: email address; Tracker; Usage Data

  • Remarketing and behavioural targeting

    • Facebook Custom Audience and Twitter Tailored Audiences

      Personal Data: email address; Tracker

    • Facebook Remarketing, LinkedIn Website Retargeting, Google Ads Remarketing, Remarketing with Google Analytics and Twitter Remarketing

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    Joanne Bland
    Quechua-Digital Ltd
    20-22 Wenlock Road
    Hoxton
    London
    N1 7GU

    Owner contact email: ukdata@quechuadigital.co.uk