Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google AdSense

      Personal Data: Cookies; Usage Data

    • Google Ads conversion tracking and Meta ads conversion tracking (Meta pixel)

      Personal Data: Trackers; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

  • Analytics

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Cookies; Usage Data

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: address; company name; Cookies; country; email address; first name; last name; phone number; Usage Data

    • Phone contact

      Personal Data: phone number

    • Payment Disputes - All users Personal Data

  • Content commenting

    • Facebook Comments

      Personal Data: Cookies; Usage Data

  • Content performance and features testing (A/B testing)

    • Google Optimize

      Personal Data: Cookies; Usage Data

  • Data transfer outside the EU

    • Data transfer from the EU and/or Switzerland to the U.S based on Privacy Shield

      Personal Data: various types of Data

  • Displaying content from external platforms

    • YouTube video widget

      Personal Data: Cookies; Usage Data

  • Handling payments

    • PayPal and PayPal Payments Hub

      Personal Data: various types of Data as specified in the privacy policy of the service

    • PayPal Carrier Payments

      Personal Data: phone number; various types of Data as specified in the privacy policy of the service

  • Interaction with external social networks and platforms

    • YouTube button and social widgets

      Personal Data: Usage Data

    • LinkedIn button and social widgets, Twitter Tweet button and social widgets, Facebook Like button and social widgets, Pinterest “Pin it” button and social widgets and PayPal button and widgets

      Personal Data: Cookies; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing contacts and sending messages

    • HubSpot Email

      Personal Data: email address; Usage Data

  • Remarketing and behavioral targeting

    • LinkedIn Website Retargeting, Twitter Remarketing, Google Ads Remarketing and Facebook Remarketing

      Personal Data: Cookies; Usage Data

    • Twitter Tailored Audiences and Facebook Custom Audience

      Personal Data: Cookies; email address

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Cookies; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar initiatives. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Users may also opt out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Further information about the processing of Personal Data

• • Microsoft Sharepoint and Onedrive

    Cloud backup of business systems and user data is kept on these platforms.

  • Selling goods and services online

    The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
    The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by Peveril Machinery depends on the payment system used.

Contact information

• • Owner and Data Controller

    Peveril Machinery
    65 Wellington Street
    Stapleford
    Nottinghamshire
    NG9 7BE
    United Kingdom

    Owner contact email: privacy@peverilmachinery.co.uk