Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Meta ads conversion tracking (Meta pixel), Salesforce, Demandbase conversion tracking and X Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Outbrain conversion tracking (Outbrain pixel)

      Personal Data: device information; Trackers; Universally unique identifier (UUID); Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Matomo Cloud

      Personal Data: app information; browser information; city; clicks; country; device information; interaction events; IP address; keypress events; mouse movements; operating systems; scroll position; scroll-to-page interactions; session duration; session statistics; state; Usage Data

    • Meta Events Manager

      Personal Data: Data communicated while using the service

  • Building and running this Website

    • WordPress (self-hosted)

      Personal Data: Data communicated while using the service

  • Contacting the User

    • Contact form

      Personal Data: email address; Usage Data

    • Mailing list or newsletter

      Personal Data: email address; Trackers; Usage Data

  • Displaying content from external platforms

    • Google Fonts and Vimeo video

      Personal Data: Trackers; Usage Data

  • Hosting and backend infrastructure

    • accessiBe accessWidget

      Personal Data: browser information; clicks; device information; interaction events; IP address; operating systems; page views; referral URL; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    SouthTown Watersports
    3333 Scott Futrell Drive,
    Charlotte,
    NC 28208

    Owner contact email: info@southtownwatersports.com