Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Facebook Lookalike Audience, Google Ads Similar audiences and Google Ad Manager

      Personal Data: Tracker; Usage Data

    • LinkedIn conversion tracking (LinkedIn Insight Tag)

      Personal Data: device information; Trackers; Usage Data

    • Meta ads conversion tracking (Meta pixel) and Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

    • Direct Email Marketing (DEM)

      Personal Data: email address; first name; last name

  • Analytics

    • Google Analytics and Google Analytics with anonymized IP

      Personal Data: Tracker; Usage Data

    • Google Analytics Advertising Reporting Features

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

    • Google Analytics Demographics and Interests reports

      Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

  • Connecting Data

    • Zapier

      Personal Data: email address; first name; last name

  • Contacting the User

    • Contact form

      Personal Data: email address; first name; last name; various types of Data; website

    • Mailing list or newsletter

      Personal Data: company name; email address; first name; last name

  • Content performance and features testing (A/B testing)

    • Google Optimize 360

      Personal Data: Tracker; Usage Data

  • Heat mapping and session recording

    • Hotjar Heat Maps & Recordings

      Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

  • Interaction with live chat platforms

    • Facebook Messenger Customer Chat

      Personal Data: Data communicated while using the service; Tracker; Usage Data

  • Location-based interactions

    • Geolocation

      Personal Data: geographic position

  • Managing data collection and online surveys

    • Facebook lead ads

      Personal Data: company name; email address; first name; last name

  • Remarketing and behavioral targeting

    • Facebook Custom Audience

      Personal Data: email address; Tracker

    • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

      Personal Data: Tracker; Usage Data

  • SPAM protection

    • Google reCAPTCHA

      Personal Data: Tracker; Usage Data

  • Tag Management

    • Google Tag Manager

      Personal Data: Usage Data

  • User database management

    • HubSpot CRM

      Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

    • ActiveCampaign

      Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

• • Preference Cookies

    Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

Contact information

• • Owner and Data Controller

    Matteo Lombardi
    Stratega
    47 Rathmines Road Upper
    Dublin, D06KC80
    Ireland

    Owner contact email: marketing@stratega.co