Privacy Policy of strategaco.com

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Facebook Lookalike Audience, Google Ads Similar audiences and Google Ad Manager

        Personal Data: Tracker; Usage Data

      • Direct Email Marketing (DEM)

        Personal Data: email address; first name; last name

    • Analytics

      • Google Analytics, Google Analytics with anonymized IP, Facebook Ads conversion tracking (Facebook pixel) and Google Ads conversion tracking

        Personal Data: Tracker; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • LinkedIn conversion tracking (LinkedIn Insight Tag)

        Personal Data: device information; Tracker; Usage Data

    • Connecting Data

      • Zapier

        Personal Data: email address; first name; last name

    • Contacting the User

      • Contact form

        Personal Data: email address; first name; last name; various types of Data; website

      • Mailing list or newsletter

        Personal Data: company name; email address; first name; last name

    • Content performance and features testing (A/B testing)

      • Google Optimize 360

        Personal Data: Tracker; Usage Data

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings

        Personal Data: Tracker; Usage Data; various types of Data as specified in the privacy policy of the service

    • Interaction with live chat platforms

      • Facebook Messenger Customer Chat

        Personal Data: Data communicated while using the service; Tracker; Usage Data

    • Location-based interactions

      • Geolocation

        Personal Data: geographic position

    • Managing data collection and online surveys

      • Facebook lead ads

        Personal Data: company name; email address; first name; last name

    • Remarketing and behavioral targeting

      • Facebook Custom Audience

        Personal Data: email address; Tracker

      • Facebook Remarketing, Google Ads Remarketing and Remarketing with Google Analytics

        Personal Data: Tracker; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: Tracker; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • User database management

      • HubSpot CRM

        Personal Data: email address; phone number; various types of Data as specified in the privacy policy of the service

      • ActiveCampaign

        Personal Data: email address; Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Preference Cookies

      Preference Cookies store the User preferences detected on this Website in the local domain such as, for example, their timezone and region.

Contact information

    • Owner and Data Controller

      Matteo Lombardi
      Stratega
      47 Rathmines Road Upper
      Dublin, D06KC80
      Ireland

      Owner contact email: marketing@strategaco.com